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Browsing by Author "Seturi, Maia"

Browsing by Author "Seturi, Maia"

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  • About customers attitude towards service in retail stores 
    Seturi, Maia (Science Events Ltd, 2020)
    Customer service in retail stores is of great importance in creating customer satisfaction. The needs of Georgian consumers in the services offered in stores are changing. Today, consumers are often well informed. Customers ...
  • About the importance of brand as a system 
    Seturi, Maia; Urotadze, Ekaterine (Taylor & Francis Group, by Routledge., 2018)
    Success of produced products on the market can be assessed with its sales figures (indicator). Sales growth is impossible, if users do not have information about the company's products (brands) on their characteristics and ...
  • About the importance of brand as a system 
    Seturi, Maia; Urotadze, Ekaterine (World Organisation of Systems and Cybernetics (WOSC), 2017)
    Marketing system contains various sub-systems and elements. Their combined and thoughtful use makes it possible to achieve effective results in the competitive market. A big diversity of goods is represented ...
  • About the Importance of Tourism Promotion Policy (Georgian Case) 
    Seturi, Maia (Journal of International Economic Research, 2018)
    Today tourism is one of the main directions of development of national economy in Georgia. With the development of this sector, the country can receive significant revenues and reduce the level of unemployment. The tourism ...
  • Brand success evaluation 
    Seturi, Maia (MAC Prague Consulting Ltd., 2016)
    It is very important for the company to use the trademark and manage them effectively in the working conditions on the competitive market. Trademark (Brand) obsesses the consumer's attention, attracts them and in case of ...
  • Determining aspects of customers attitude towards sales personnel 
    Seturi, Maia (Одеський національний економічний університет, 2019)
    Sales play a very important role in efficient functioning of market economy. Personal communication has a great importance in selling. This is directed towards, that the seller should assist, should help and convince ...
  • For evaluation of marketing efficiency 
    Seturi, Maia (Publishing House “UNIVERSAL”, 2013)
    Under conditions of transition to the market economy the role of marketing in the firms of our country grow. A marketing orientation means trying to carry out the marketing concept. The marketing ...
  • Home delivery service - some issues of customers attitude 
    Seturi, Maia; Kadaria, Diana (Foundation "Science & Education”, 2021)
    The service sector is one of the fastest growing industries in the world. It is of great importance in meeting the diverse needs of consumers. Technological shifts and digitalization processes in the world have led to ...
  • The most important elements of knowledge in sales and the necessity of acquiring them 
    Seturi, Maia (B.S.Lab, 2020)
    Salesperson's professional activity requires great effort. Salespeople play an important role in the country's economic system, because on them depend how well will be sold produced goods. The success of their work is ...
  • A new definition of personal sales and Christian teaching 
    Seturi, Maia (Ivane Javakhishvili Tbilisi State University Press, 2021)
    The article discusses the new definition of personal sales and the key approaches associated with it. In this article, the author discusses some of the most important aspects of Christian teaching. The article includes a ...
  • The role of branding for success in the Georgian tea market 
    Seturi, Maia; Todua, Tamari (World Academy of Science, Engineering and Technology (WASET), 2019)
    Economic growth is seen as the increase in the production capacity of a country. It enables a country to produce more and more material wealth and social benefits. Today, the success of any product on the market is closely ...
  • The role of sales personnel in developing relationships with customers 
    Seturi, Maia (Science Events Ltd, 2019-10-05)
    The paper studies the role of sales personnel in order to promote developing relationships with customers. The main focus of the research is directed to study of the different views about the main challenges of sale. ...
  • Some aspects of using marketing stimulation for attracting tourists 
    Seturi, Maia (Ivane Javakhishvili Tbilisi State University Press, 2018)
    Travel and Tourism is one of the main directions of development of the national economy of Georgia. Georgia has a great tourist potential. His resorts and tourist destinations have gained wide recognition. Our country is ...
  • Some opinions about sustainable development and tourism (case of Georgia) 
    Seturi, Maia; Urotadze, Ekaterine (КНЕУ. SHEE “Kyiv National Economic University named after Vadym Hetman”, 2020)
    Sustainable development is a very important topic for tourism. In its essence, travel and tourism are related to the well-being of people and are a manifestation of their quality of life. The increase in the number of ...
  • Some views about prospects of Georgian tea brands 
    Seturi, Maia (КНЕУ, 2019)
    The most important issue for countries in the transition to market economy is that their enterprises and companies compete with other products produced in other countries. This is a complicated issue because the customer ...
  • Sustainable development of tourism and attractive factors of tourist destinations (example of Georgia) 
    Seturi, Maia (Kyiv National Economic University named after Vadym Hetman, 2021)
    Many factors contribute to the promotion and success of tourist destinations. An important issue among them is the positioning of the tourist destination. Each tourist destination should conduct an analysis to help it ...

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