Effect of perception of smart tourism technologies on Georgian tourist destinations loyalty

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Date
2021
Journal Title
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Publisher
Ivane Javakhishvili Tbilisi State University Press
Abstract
The article explores the role of smart tourism technologies in the modern tourism business. The main determinants of smart travel technologies in the paper are informativeness, accessibility, interactivity, personalization and security. Based on the conducted marketing research, the assessments of the levels of smart tourism technologies offered by the Georgian destinations have been established. Using regression analysis, statistically significant values are obtained that reflect the impact of informativeness, accessibility, interactivity, personalization and security on the perception of smart tourism technologies, as well as the impact of perception of smart tourism technologies on Georgian tourist destinations loyalty.
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Keywords
Smart Tourism Technologies (STT); Perception of STT; Tourist Destination; Loyalty
Citation
VI International Scientific Conference: "Challenges of Globalization in Economics and Business", Tbilisi, 2021, pp. 156-162
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