Karkashadze, NargizaGugeshashvili, Tinatin2019-11-222019-11-222019The 4th International Scientific Conference: "Challenges of Globalization in Economics and Business", Tbilisi, 2019, pp. 414-417978-9941-13-890-4https://dspace.tsu.ge/handle/123456789/5551. Каленов Олег Евгеньевич. «Зщд знаний на предприятии: определение, содержание, значение, журнал «Вестник РЭУ» 2012 №2 стр. 27-32. https://cyberleninka.ru/article/v/rol-znaniy-na-predpriyatii-opredelenie-soderzhanie-znachenie 2. გივი კალანდაძე, თეა ბარამაშვილი, სიბრძნის ენციკლოპედია–ბრძნული აზრების საგანძური, გამომცემლობა პალიტრა L თბილისი 2015, გვ.735 3. https://www.geostat.ge 4. https://studref.com/632857/ 5. კვლევის შედეგები 6. https://www.google.com/search?q=%20%DO 7. https://bag.ge/ge/blog?n=246 8. https://www.geostat.ge/ka/single-news/1663/sainformatsio-da-sakomunikatsio-teknologiebis-gamoqeneba-shinameurneobebshi-2019-tseli 9. https://www.marketologi.ru/publikatsiThe article in the "knowledge and the role of consumer behavior in" the knowledge of the essence and importance of consumer behavior and its role in economic development at the modern stage. It also sets out the role of knowledge of goods. The article discusses the Research Results, which gives us a clear idea of the importance of customer knowledge.geknowledge, customer knowledge, customer knowledge about goodsArticle