Seturi, MaiaUrotadze, Ekaterine2021-03-092021-03-092020Proceedings of the V International Scientific and Practical Conference: STRATEGIC IMPERATIVES OF MODERN MANAGEMENT. Kyiv, Ukraine. Volume 5, April 23-24, 2020, pp. 286-289978-966-926-325-1https://dspace.tsu.ge/handle/123456789/6371. Summary of Georgia's Biodiversity. Georgia's Biodiversity Conservation Strategy and Action Plan. http://www.nplg.gov.ge/gsdl//cgi-bin/library.exe?e=d-00000-00---off-0civil2--00-1----0-10-0---0---0prompt-10---4-------0-1l--10-en-50---20-about---00-3-1-00-0-0-01-1-0utfZz-8-00&a=d&c=civil2&cl=CL2.20&d=HASH01a5fd55fa6ceae318a2e0f4.9 2. Georgia is on the UNESCO World Heritage List. News Agency Sputnik-Georgia. 16.11.2017 https://sputnik-georgia.com/reviews/20171116/238192044/saqartvelo-iuneskos-msoflio-memkvidreobis-siashi.html 3. Seven facts that prove Georgia is the cradle of wine. Georgian Wines Advisor -Allwine.ge. 09.11.2016. https://allwine.ge/en/blog/qartuli-rvinis-istoria_0/ 4. Georgia ranks fourth in the list of most delicious snacks. IMEDI NEWS. 19.03.2017. https://imedinews.ge/ge/kultura/7863/kvelaze-gemrieli-sachmelebis-reitingshi-saqartvelo-meotkhe-adgilzea 5. Seturi, M. (2019). Factors Determining the Tourists' Satisfaction: Georgian Case. April 2019. Conference: EASTER CONFERENCE - The 14th International Academic Conference (The 14th IAC 2019), At: Prague. Czech Republic. Available from: https://www.researchgate.net/publication/332846927. [accessed Feb 15 2020]. pp.95-103 6. GEORGIAN TOURISM IN FIGURES. STRUCTURE & INDUSTRY DATA. 2018 https://gnta.ge/wp-content/uploads/2019/06/2018-ENG.pdf, p.4 7. Todua, N.(2017). Social Media Marketing for Promoting Tourism Industry in Georgia, Proceedings of the 22nd International Conference on Corporate and Marketing Communications Challenges of Marketing Communications in a Globalized World Faculty of Economics and Business, University of Zaragoza, Zaragoza (Spain), May 4-5, 2017. https://www.researchgate.net/publication/318755727. pp.168-171 8. Seturi, M. (2018). About the Importance of Tourism Promotion Policy (Georgian Case). July 2018. Conference: International Scientific Symposium “Economics, Business & Finance”. Institute of Researches and International Simposiums ALKONA (IRIS-ALKONA).At: Jurmala, Latvia. Available from: https://www.researchgate.net/publication/328408519. pp.76-81 9. SUSTAINABLE DEVELOPMENT GOALS. United Nations in Georgia. http://www.ungeorgia.ge/eng/sutainable_development_goals#.XkPb4XszbIU 10. Sergio Barile; Fabio Orecchini; Marialuisa Saviano; Francesca Farioli. August 2018. People, technology, and governance for sustainability: the contribution of systems and cyber-systemic thinking. Sustainability Science 13(2):1-12. DOI: 10.1007/s11625-018-0621-y Available from: https://www.researchgate.net/publication/327203835. [accessed Mar 01 2020], pp.1-13 11. The Prime Minister introduced the environmental concept - "Green Economy". Government of Georgia. 2018-07-27. http://gov.ge/index.php?lang_id=GEO&sec_id=491&info_id=67211 12. Gagnidze, I., Papachashvili, N., Papachashvili, T. (2018) Possibilities of Improvement of Green Economy Policymaking, E-Book of Abstract, Fifth Business Systems Laboratory International Symposium, Cocreating Responsible Futures in the Digital Age: Exploring new paths towards economic, social and environmental Sustainability, University “Federico II” of Naples, January 22-24, 2018, pp.246-251 http://bslab-symposium.net/Napoli-2018/BOA-BSLAB-Symposium-2018.pdf#page=255 13. Todua, N., Jashi, Ch. CONCEPTUAL AND PRACTICAL ASPECTS OF PEACE MARKETING IN TOURISM (GEORGIAN CASE). September 2016. DOI: 10.13140/RG.2.2.31968.48647. Project: Social Marketing Driver of Social Changes. Available from: https://www.researchgate.net/publication/308504648 _CONCEPTUAL_AND_PRACTICAL_ASPECTS_OF_PEACE_MARKETING_IN_TOURISM_GEORGIAN_CASE [accessed Feb 14 2020]. p.346 14. Georgia has National Parks with a total area of 349327,1 ha. Agency of Protected Areas. https://apa.gov.ge/en/protected-areas/national-park 15. Jashi, Ch. Environmentally Responsible Behavior for Achiving Tourism Sustainable development. October 2018. Conference: Project: Social Marketing Driver of Social Changes. Available from: https://www.researchgate.net/publication/328556569 _Environmentally_Responsible_Behavior_for_Achiving_Tourism_Sustainable_development [accessed Feb 14 2020]. pp. 1-5Sustainable development is a very important topic for tourism. In its essence, travel and tourism are related to the well-being of people and are a manifestation of their quality of life. The increase in the number of tourists for the recipient country has a number of positive effects, but there are also a number of threats and risks.Therefore, together with the increase in the number of tourists, it is necessary for the country to strengthen its activities in terms of protection of the natural environment, protection of historical and cultural sites. A major role should play the government of the country and its policies, society, enterprises and organizations of the tourism and hospitality sector in this endeavor.enSustainable development, Tourism and Hospitality, MarketingArticle