Katsitadze, Nana2025-06-302025-06-302017Foresight management: formation and transformation adaptive F 79 business organizations: International collective monograph Volume 2, Tbilisi-Kherson , 2017, pp. 117-127.978-617-7273-98-0https://dspace.tsu.ge/handle/123456789/26391.Anderson,K.“Is Georgia the Next “New” Winw-exporting Country?” “Journal of Wine of Wine economics, olume 8, Number 1, 1013, Pages 1-28. 2.Dodd, TH. 2000. Influences on cellar door sales and determinants of winw tourism success: results from Texas wineries. A CM Hall, L Sharples, B Cambourne and N. Macionis. Wine tourism around the World Elsevier. 136-149. 3.Getz, Donald. 2000. Explore Wine Tourism, management, develop ement and destinations. Cognizant Communication Corporation. Nova York. 4. Katsitadze, N., (2015)., “The problem of overcoming poverty in post-soviet Georgia”., in Proceedings of the SASE’s 27th Annual Meeting, London, UK, July 2015. Katsitadze, N., & Natsvlishvili, I., The Role of State Regulation and Policy in Tourism Development: The Case of Georgia.,Eurasian Economic Perspectives. 5. Hall, C. Michael; Sharples, Liz; Cambourne, Brok; Macionis, Niki. 2000. Wine Tourismaround the world: development management and market. Elsevier. Oxford. Hall, C. Michael; Johnson, Gary; Mitchell, Richard. 2000. Wine tourism and regional developement. A CM Hall, L Sharples, B Cambourne and N. Macionis. Wine tourism around the World. Elsevier. 196-225.Page 9 6. Skinner, AM. 2000. “Napa Valley, California: a model of wine region development”. ACM Hall, L Sharples, B., Cambourne and N., Macionis. Wine tourism around the World. Elsevier. 283-296. 7.Jaian T. Marketing research of wine tourism sector in Georgia (Georgian version) Published 02.29,2015. 8.http://www.pctturisme.cat/intranet/sites/default/files/URV_project_salvat_blay_seminar_pctto.pdf / (accessed on 5.10.2017) 9. http://georgianwine.gov.ge/ (accessed on 5.10.2017) 10.https://gnta.ge.(accessed on 5.10.2017) 11. https://italianwinecentral.com/resources/facts-figures/ (accessed on 5.10.2017)The objective of the study is to identify effective mechanisms for the development of wine industry and tourism, which represent strategically most important sectors of Georgian economy. Origination and development practice of wine tourism proves close relationship between the above sectors and their benefit. Popularity of wines with denominations of origin encourages development of tourism in wine regions, the outcomes of which are already evident in Kakheti region. The tourism destinations, which have already developed in Georgia, should be used for improving awareness of wine brand and creation of wine consumer. In addition, the research has shown that even in case of existence of resources, the above methods are effective only by applying innovations, creative approaches and differentiated strategies on target markets. Thus, to say it in general, it is a way for weak economies to remain competitive on international markets.enArticle