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Globalization and Business, #7, June 2019, pp. 39-48. (In Georgian). https://doi.org/- 10.35945/gb.2019.07.005/ 26. Todua, N, & Jashi, Ch. (2016). Main Aspects of Service Quality in the Hotel Industry of Georgia. Conference: 4-th International Conference on Contemporary Marketing Issues ICCMI June 22-24, 2016 Heraklion, Greece, pp.431 -435 27. Wang, D.Y., & Alaei, A.R. (2016). MORE IMPORTANT THAN EVER: MEASURING TOURIST SATISFACTION. 1-35 28. The World Bank. Impacts of Climate Change on Georgia's Coastal Zone, November 2020, Vulnerability Assessment and Adaptation Options. Washington. 13; 45-48. www.worldbank.orgThe article discusses some aspects of sustainable marketing in the tourism and hospitality business. The author's discussion focuses on changing environmental factors. During the post-Covid pandemic, the Georgian tourism business operates under conditions of increased demand for its services. Georgian resorts and a number of tourist destinations have gained wide recognition. Along with the growing interest in the country and its tourist destinations, there is a need to increase attention to the issue of sustainable development. The author believes that the observance of the principles of sustainable development will bring great benefits to the country and its population, and will also play an important role in creating the satisfaction of tourists and their further interest. However, its implementation needs to solve many issues.otherArticle