Abstract:
The paper evaluates the competitiveness of products produced in Georgia,
defines the recognition of these products, both within the country and in foreign
markets. Under the Association Agreement with the European Union, Georgian
products have opened the way to European markets without obstacles. Based
on the research, the area of products that will be competitive in foreign markets
and will be able to position itself has been determined. During the study alcohol
production was excluded, as we believe that Georgian wine is highly competitive.
Based on bibliographic researc h and empirical materials, the factors
aecting product competitiveness have been identified and evaluated according
to various criteria. It should be noted that such a study has not been conducted
in Georgia yet, it is the first of its importance and it can be used by researchers
from countries whose field of interest is the issue of entering foreign markets. The
hypothesis is that if a foreign tourist prefers Georgian products and a group of
products get a great advantage in other equal conditions, we can conclude that
if these products are freely marketed in its country, it will not be dicult to gain
a foothold in the market.
In order to increase the competitiveness of national products in the
foreign market, it is necessary to make arrangements that will involve on the
one hand state agencies, and on the other hand companies themselves. These
arrangements can be conditionally divided into state stimulus and marketing
measures of companies, which include insurance of risks related to the export of
goods, information provision of exporters, promotion of quality assurance and
development of a framework document for export promotion strategy in general
where all the events are to be revealed.
Description:
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