• Determining aspects of customers attitude towards sales personnel 

  Seturi, Maia (Одеський національний економічний університет, 2019)

  Sales play a very important role in efficient functioning of market economy. Personal communication has a great importance in selling. This is directed towards, that the seller should assist, should help and convince ...
• About the importance of brand as a system 

  Seturi, Maia; Urotadze, Ekaterine (World Organisation of Systems and Cybernetics (WOSC), 2017)

  Marketing system contains various sub-systems and elements. Their combined and thoughtful use makes it possible to achieve effective results in the competitive market. A big diversity of goods is represented ...
• The most important elements of knowledge in sales and the necessity of acquiring them 

  Seturi, Maia (B.S.Lab, 2020)

  Salesperson's professional activity requires great effort. Salespeople play an important role in the country's economic system, because on them depend how well will be sold produced goods. The success of their work is ...
• Systematization of theoretical-methodological approaches to new industrial policies 

  Lekashvili, Eka (Dani, 2020)

  Economic policy is a constant resistance between economic and theoretical perspectives and political expediency. Industrial policy arise more on the basis of a normative approach as it aims to improve the economic situation ...
• Modern contents of strategic Regional Development Potential 

  Kubiniy, Natalya; Marhitich, Viktoria; Kosovilka, Tamila (Ivane Javakhishvili Tbilisi State University Press, 2020)

  There are two spheres of modern potential of regional strategic development: a) structure and organization of the regional economy and management, b) productive recourses. Kinds of strategic regional potential are ...
• Conspicuous consumption and philanthropy connections between Punjabi immigrants from the Doaba Region and their hometowns 

  Chacko, Elizabeth (Ivane Javakhishvili Tbilisi State University Press, 2020)

  The Punjabi home village or town is often a place that is still “home” to first generation immigrants. The name and memory of the homeland place evokes feelings of attachment, love, familiarity and even sadness. For first ...
• The new context of marketing in social media (conceptual review) 

  Jashi, Charita (Ivane Javakhishvili Tbilisi State University Press, 2020)

  This article is dedicated to the main powerful instrument of marketing – Social media, which altered the environment of marketing, customer’s habits and preferences. The growth of knowledge and experience gave customers ...
• Reproductive disposition of Georgian students and youth 

  Khmaladze, Merab; Gelashvili, Simon; Shonia, Zamira (Ivane Javakhishvili Tbilisi State University Press, 2020)

  After the collapse of the Soviet Union, in Georgia, as in the other former Soviet republics, a general crisis erupted that covered all aspects of life, including demographic relations. The birth rate has fallen sharply, ...
• The importance of emotional intelligence for effective leadership 

  Kharkheli, Manana; Morchiladze, Giorgi (Ivane Javakhishvili Tbilisi State University Press, 2020)

  This article discusses the importance of emotional intelligence for effective leadership. It first explains what emotional intelligence is and why it is important to improve it. There are described in detail the five key ...
• Risk identification peculiarities in public procurement of construction works 

  Sisoshvili, Gvantsa (Ivane Javakhishvili Tbilisi State University Press, 2020)

  State-funded construction projects are implemented through public procurement in Georgia, in which the contracting authorities are governmental organizations and the suppliers are commercial organizations. According to ...
• Some aspects of loan and capital financial instruments 

  Sabauri, Levan; Kvatashidze, Nadezhda (Ivane Javakhishvili Tbilisi State University Press, 2020)

  Financial Instruments are any contract that generates both the financial assets of one enterprise as well as the financial liability of the second enterprise or the equity instrument. In many cases, the contract does not ...
• Estimating capital stock and return on capital for Georgia 

  Labadze, Lasha; Babych, Yaroslava; Gabriadze, Irakli (Ivane Javakhishvili Tbilisi State University Press, 2020)

  In this paper, we estimate capital stock for Georgia using the Perpetual Inventory Model (PIM). Due to data constraints, different techniques are used to estimate the model’s parameters. The model is based on public and ...
• The subsistence minimum in Georgia and the necessity for determining its optimal level 

  Koguashvili, Paata; Archvadze, Joseph (Ivane Javakhishvili Tbilisi State University Press, 2020)

  Subsistence minimum is a kind of social reference, social standard of living used for fixing the amount of the wages, pensions, stipends, allowances and other social benefits. The full value of subsistence minimum consists ...
• Methodological recommendations for forming and developing priority directions of Racha rural tourism 

  Katsitadze, Nana; Vatsadze, Ineza (Ivane Javakhishvili Tbilisi State University Press, 2020)

  The European Union countries consider rural tourism development as one of the most relevant economic growth alternatives in poor and depressed regions. This field of tourism consumes diverse resources in rural and ...
• New methodology of national accounts system and peculiarities of its implementation 

  Todradze, Gogita (Ivane Javakhishvili Tbilisi State University Press, 2020)

  SNA is a combination of integrated macroeconomic accounts and balances based on internationally agreed concepts, classifications, and general accounting rules. Its methodological basis is the international manual SNA ...
• Primary care gatekeeping and referrals: patient’s view on the family physician role 

  Verulava, Tengiz; Jorbenadze, Revaz (Ivane Javakhishvili Tbilisi State University Press, 2020)

  An adequate primary healthcare system substantially determines quality of population health and effective spending of healthcare resources. The family physician serving as a ‘gatekeeper’ can make judicious decisions about ...
• Some modern trends in the management of commercial banks 

  Gogokhia, Maya (Ivane Javakhishvili Tbilisi State University Press, 2020)

  The scale of banks consolidation has taken on an unprecedented nature in recent decades. Large banks have much more opportunity to attract a longterm financial resources from the world capital markets, the qualitative ...
• Social entrepreneurship as a new field of research 

  Janelidze, Nino (Ivane Javakhishvili Tbilisi State University Press, 2019)

  The scientific conceptualization of social entrepreneurship began to form only in the 1990s. Some practical experience and theoretical materials on social entrepreneurship have already been accumulated in the late 20th ...
• The analysis of the ethic-economic sides of loan interest using in modern Islam 

  Khizanishvili, Vasil (Ivane Javakhishvili Tbilisi State University Press, 2019)

  Islam gives for the worldly life the positive value system. Ethics of Islamic economics is in agreement with the West-Christian attitudes towards the individual ethical sphere. It is to ask how much define ethics of ...
• On overcoming the contradiction between global economic development and environmental pollution 

  Gribincea, Alexandru; Shengelia, Teimuraz (Ivane Javakhishvili Tbilisi State University Press, 2019)

  Currently a new vector for the development of the world economy is being crystallized. An impetus for growth has been provided by accelerated competition, global economic crises, climate changes on the globe. Between the ...

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