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1. Todua N., Mghebrishvili B. (2017). Retail Trade, (Lecture Course), Tbilisi 2017, pp. 3-17
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21. Adewale, A. G., Adeniran, A. J., & Oluyinka, S. A. (2019). THE EFFECT OF PERSONAL SELLING AND MARKETING ON FIRM SALES GROWTH (A STUDY OF PZ AND DANGOTE NIGERIA PLC). IJRDO - Journal of Business Management, 5(1), 19-35. https://doi.org/10.53555/bm.v5i1.2628
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23. Khusainova, Rushana & Jong, Ad & Lee, Nick & Marshall, Greg & Rudd, John. (2018). (Re) defining salesperson motivation: current status, main challenges, and research directions. Journal of Personal Selling & Sales Management. 38:1, pp. 2-29, DOI:10.1080/08853134.2017.1415761
24. Charles M. Futrell (2011). Fundamentals of Selling Customers for Life Through Service, Twelfth Edition, Published by McGraw-Hill/Irwin, Texas A & M University, ISBN 978-0-07-352999-8, pp.19-24; pp. 278-302