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The role of branding for success in the Georgian tea market

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dc.contributor.author Seturi, Maia
dc.contributor.author Todua, Tamari
dc.date.accessioned 2019-10-24T08:30:45Z
dc.date.available 2019-10-24T08:30:45Z
dc.date.issued 2019
dc.identifier.citation International Journal of Economics and Management Engineering, Vol:13, No:8, 2019, p. 1127-1130 en_US
dc.identifier.uri http://dspace.tsu.ge/xmlui/handle/123456789/325
dc.description.abstract Economic growth is seen as the increase in the production capacity of a country. It enables a country to produce more and more material wealth and social benefits. Today, the success of any product on the market is closely related to the issue of branding. The brand is a source of information for a user/consumer, which helps to simplify the choice of goods and reduce consumer risk. The paper studies the role of branding in order to promote Georgian tea brands. The main focus of the research is directed to consumer attitudes regarding Georgian tea brands. The methodology of the paper is based on marketing research. The findings study revealed that the majority of consumers prefer foreign tea brands. The final part of the article presents the main recommendations en_US
dc.language.iso en en_US
dc.publisher World Academy of Science, Engineering and Technology (WASET) en_US
dc.subject Marketing research, customer behavior, brand, successful brand en_US
dc.title The role of branding for success in the Georgian tea market en_US
dc.type Article en_US


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