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About the importance of brand as a system

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dc.contributor.author Seturi, Maia
dc.contributor.author Urotadze, Ekaterine
dc.date.accessioned 2020-03-10T10:48:24Z
dc.date.available 2020-03-10T10:48:24Z
dc.date.issued 2018
dc.identifier.citation Cybernetics and Systems: Social and Business Decisions. London, 2018, pp. 65-69 en_US
dc.identifier.isbn 9780429486982
dc.identifier.uri http://dspace.tsu.ge/xmlui/handle/123456789/608
dc.description 1. Business Press News, 14 november. (2014). Ten Oldest Georgian Brands. Retrieved from http://ww.bpn.ge/biznesi/7514-athi-udzvelesi-qarthuli-brendi.html?lang=ka-GE 2. Doyle P., & Stern P., (2007). Marketing Management and Strategy. Piter, Sankt Peterburg, 4th edition, (translate in Russion) 3. Kotler, P., & Armstrong, G. Principles of Marketing (14thed.). Translate in Georgian. (2015). Tbilisi, Sulakauri Publishing. 4. Kotler, P., & Keller, K.L. (2012). Marketing Management (14thed.). Boston. Prentice Hall, Pearson. 5. Kotler, P., & Pfertch, W. (2007). B2B Brand Management. In Russion. Sankt Peterburg. Vershina. 6. National Statistics Office of Georgia, Agriculture, Environment and Food safety (2016). Retrieved from http://www.geostat.ge/?action=page&p_id=427&lang=geo 7. Official web page of company "Barambo". About Barambo. http://www.barambo.ge/en/about 8. Official web page of company Teliani Valley. History. http://www.telianivalley.com/ 9. Sakpatenti (The National Intellectual Property Center of Georgia). (2013). Mineral Water “Borjomi”. http://www.sakpatenti.org.ge/index.php?lang_id=GEO&sec_id=332 10. Seturi M. (2016 a). Some Aspects of Successful Brand (at Tbilisi consumer’s market). Book of Abstracts of the 4rd Business Systems Laboratory International Symposium:“Governing Business Systems”. Vilnius, Lithuania, August 24-26, 2016, http://bslab-symposium.net/Vilnius.2016/BSLab-Vilnius2016-e-book_of_Abstracts.pdf, pp. 214-218 11. Seturi M.(2016 b). Brands awareness and image (at Tbilisi consumer’s market). Book of Abstracts of the International Scientific Symposium:“Economics, Business & Finance”. (Iris-Alkona). Jurmala, Latvia. July 5-9, 2016. https://5bf31921-b1d7-45e5-97d6-85c83863bfa0.filesusr.com/ugd/7ebfb0_72e282391a8a484f8692645c64f9e393.pdf, pp.130-134 12. The National Wine Agency. (2014). History. http://georgianwine.gov.ge/geo/text/121/ 13. The newspaper ,Kviris Palitra'', 25 october. (2010). "Barambo" sweet as honey and useful products, high quality - affordable price. Retrieved from http://www.kvirispalitra.ge/economic/5408-qbaramboq.html 14. Todua, N., & Urotadze, E. (2013). Principles of Marketing Research, Textbook, Iv. Javakhishvili Tbilisi State University, Tbilisi. en_US
dc.description.abstract Success of produced products on the market can be assessed with its sales figures (indicator). Sales growth is impossible, if users do not have information about the company's products (brands) on their characteristics and advantages. The proper management of brand is very important for modern companies. Brand is presented as a complex system of interconnected elements. It is very important for our country, Georgian products to be presented not only in the domestic market, but also to increase its exports. Significant place in the country's total export is held by Georgian wine, mineral water, alcoholic beverages, carbonated soft (nonalcoholic) drinks and etc… (National Statistics Office of Georgia, 2016). It should be noted that branding was applied in Georgia in certain form in the past as well. There existed lots of Georgian-made consumer products, which had the benefits from their high reputations between consumers not only in Georgia, but also in abroad (Ten Oldest Georgian Brands). The tasks of this research was: to determine consumer evaluations at Tbilisi (the capital of Georgia) consumers market about Georgian brands; to find out the attitude of consumers to the advantages of Georgian brands. Based on the results of the research to determine weaknesses which prevent Georgian brands from success. In the conclusive part of the work are given research results, conclusions and some recommendations. en_US
dc.language.iso en en_US
dc.publisher Taylor & Francis Group, by Routledge. en_US
dc.subject Brand; Branding; Brand image; Marketing Research. en_US
dc.title About the importance of brand as a system en_US
dc.type Book chapter en_US

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