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The most important elements of knowledge in sales and the necessity of acquiring them

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dc.contributor.author Seturi, Maia
dc.date.accessioned 2021-06-17T09:19:35Z
dc.date.available 2021-06-17T09:19:35Z
dc.date.issued 2020
dc.identifier.citation 7th Business Systems Laboratory International Symposium. “Socio-Economic Ecosystems:Challenges for Sustainable Development in the Digital Era”. University of Alicante. Polytechnic School Spain. January 22-24, 2020 en_US
dc.identifier.isbn 9788890824296
dc.identifier.uri http://dspace.tsu.ge/xmlui/handle/123456789/693
dc.description Futrell, C. M. (2011). Fundamentals of Selling: Customers for Life Through Service. 12th edition, Published by McGraw-Hill/Irwin, Texas A & M University. pp. 5-30 Kotler P., Armstrong G. (2015). Principles of Marketing, 14th edition, (translate in Georgian), Tbilisi, pp.152-153 Kotler P., Keller K. L. (2012). Marketing management, 14th ed., Published by Pearson Education, Inc., publishing as Prentice Hall. Pearson, pp.153-165 Mghebrishvili B., Seturi M. (2015). Trade Personnel and Shop Trade Challenges in Contemporary Conditions. The 7th international Research Conference “Management Challenges in the 21st Century”, School of Management, Bratislava. Available from: https://www.researchgate.net/publication/308994957_Trade_Personnel_and_Shop_Trade_ Challenges_in_Contemporary_Conditions , pp. 1-4 Pogarcic I., Raspor S., Seturidze R. (2017). How Does the Help Desk Quality Improve Customer Satisfaction? Athens journal of mass media and communications,Volume 3, Issue 4, pp.343-362. DOI: 10.30958/ajmmc/3.4.4. Available from: https://www.researchgate.net/publication/324180395_How_Does_the_Help_Desk_Quality_Improve_Customer_Satisfaction Seturi M. (2013). For evalution of marketing efficiency. Scientific Proceedings of Guram Tavartkiladze Teaching University. Vol.3, Publishing House “UNIVERSAL” , Tbilisi 2013. Available from: https://www.researchgate.net/publication/325869228_FOR_EVALUATION_OF_MARKETING_EFFICIENCY. pp .75-78 Seturi M.(2019). Determining aspects of customers attitude towards sales personnel. ALL UKRAINIAN SCIENTIFIC AND PRACTICAL CONFERENCE. MARKETING: CHALLENGES AND SOLUTIONS, At Odessa, Ukraine, 2019. Available from: https://www.researchgate.net/publication/333311030 Seturi M., Urotadze E. (2017). About Marketing Process Model and Relationship Marketing, DOI: 10.13140/RG.2.2.22283.28964. MODEL-BASED GOVERNANCE FOR SMART ORGANIZATIONAL FUTURE. BSLab-SYDIC International Workshop—Roma, 2017. Rome, Italy, (2017) Available from: https://www.researchgate.net/publication/313561456_About_Marketing_Process_Model_and_Relationship_Marketing. pp.169-171 Todua, N., Vashakidze, B. (2018) Consumers Attitudes towards Personal Selling on the Georgian Market. Economics and Business. Vol.11, No.1, pp.114-130 en_US
dc.description.abstract Salesperson's professional activity requires great effort. Salespeople play an important role in the country's economic system, because on them depend how well will be sold produced goods. The success of their work is conditioned by their level of knowledge. In our time, the study of customer relationships is special importance. The establishment of relationship with buyers includes the management of this process, which means the whole process of offering them the best values and achieving their satisfaction. Nowadays goods and services become more complex. Various forms of service with which we try to better the quality of daily life are becoming more sophisticated. The interest to above mentioned issue is growing in Georgia. Local companies will not be able to profitable function, if they do not pay serious attention to the basic aspects of selling. In the field of trade there is an important competition. All salespeople need to know the background and current operating policies of their companies. These policies are your guidelines, and you must understand them to do your job effectively. en_US
dc.language.iso en en_US
dc.publisher B.S.Lab en_US
dc.subject Marketing, Selling, Personal selling, Salesperson, Trade, Business, Market en_US
dc.title The most important elements of knowledge in sales and the necessity of acquiring them en_US
dc.type Article en_US

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