Abstract:
Theoretical conceptualization attempts existed in axiological
chaos of Mass information sphere at the beginning of the 21th century
are linked to postmodern paradigm, though because of its typological
diversity based on very inhomogeneous axiological principles
have not been reached clear, ambiguous interpretation of this
phenomenon.
Unlike philosophy where postmodernism failed to reach philosophic
system status postmodernism has been widely recognised in
arts and literature where it played significant role The phenomenon
of postmodernism is linked with different spheres of culture (philosophy,
fiction, painting, theatre etc.) and manifests in a different way
in these fields.
Influence of postmodern perception to Media (to Georgian Media
in particular) is shown quite specifically, what manifests both in
structural-functional modification of Mediatext and in transformation
of moral and ethic principles.
When analizing modern phenomenon of the Mass Communication
itis significantly important to consider its connection with postmodern
conception, which used to play dominant role in the early
20th century,but it became relevant for Georgian perceptionin 1990s.
By that time western post-modernism had already lost its initial
avant-garde enthusiasm and was in deep conceptual crisis. As for
Post-Soviet Georgia, postmodern situation has been conceived as a
way of freedom realization.
The basis of “Postmodern sensitivity” are art and fiction fields
but this phenomenon manifests special relevance in Media field.
The problems determined by postmodern perception affects
modern Georgian Mass Media status and appears in the following
ways: a) enforcement of functional potencial of alternatie Media;the
expansion of transnational media institutes; pause of democratic
processes tradion in Georgian Media. We can consider opposition
of traditional and alternative digital Medias as a manifestation of
postmodern chaos. This immensely changed Media landscape and
semiotic shape of Media communication; The confrontation between traditional (paper) and alternate electronic versions and establishment
of combined hypertext communicational shape is fundamental:
journalist-media and blogger functional opposition has formed;
the replacement of traditional text with hypertext has started with
the help of new technologies, which has ability to influence by using
several channels simultaneously.
