COVID-19 pandemic and production challenges (COVID-19 პანდემია და წარმოების გამოწვევები)

Abstract

The paper is dedicated to the production challenges for competitiveness in modern conditions. For a long time managers have been considering M. Porter's ideas on competitiveness, who found that for competitive advantage, a differentiation strategy is most acceptable. A cost leadership strategy can be easily duplicated by competitors. Scholars agree that M. Porter believes that a spending leadership strategy is also acceptable in times of crisis. The intensity of global competition has also given rise to new approaches, including the "lean manufacturing" approach, the key aspects of which are the ability to continuously improve and reduce losses. The use of all the above approaches is important, however, it is noteworthy that the new reality requires the restoration of the supply chain in the context of reorientation of production capacities. Increasing the speed and importance of access to communications, it is necessary to activate to switch to new technologies. It is important to expand network companies, set up virtual stores, maximize automation to take advantage of remote operations. Georgia has a developing economy, so the problems caused by the pandemic are especially acute. However, new opportunities have arisen that require adequate, timely response, advantage and application. The paper presents the general economic aspects of production development and discusses new development opportunities.