Abstract:
This paper explores the Georgian social advertisements, as a
powerful weapon for the impact on the society. The main aim of the
social advertisement is to motivate people to make some actions. We are
discussing historical, political and cultural aspects in the process of using
of social advertisement. There are presented some data from the Soviet
social reality and foreign experience and they are also compared with
modern Georgian items.
The different classification signs are shown as well:
Content based.
Areas of spread.
Linguistic features.
All of the issues are divided into some subgroups.
