Abstract:
Georgia is a traditional producer country of hazelnuts. The advantages of Georgian hazelnut are: Favorable location in the Black Sea Region and low producers’ costs, but lack of modern technologies, low productivity and quality incompliance with international standards, can be considered as the main disadvantages of Georgian hazelnut. Climate conditions of our country provide good possibilities for hazelnut production. In Georgia, during the 2006-2017 years, almost 28 thousand tons of hazelnuts were produced on average. In the 2016-2017 season, hazelnut production was obviously reduced, which is connected with the appearance of Asian pest in the country. In the 2017-2018 season, world hazelnut kernel basis production accounted for 490,000 metric tones. Turkey is the leading producing country, adding up to 73% of the world share, followed by Italy, Azerbaijan and Georgia with 9, 5 and 3% respectively. Georgia is one of the biggest exporter countries in the EU market. The largest amount of Georgian hazelnut is exported to Germany and Italy. The main suppliers in these countries and therefore, competitors of Georgia, are: Turkey, Azerbaijan and Italy. Hazelnut selling average price for entrepreneurs in Georgia is lower than in competitive countries, but only a low price of Georgian hazelnut can’t be a guarantee of entry into the EU market. Products should satisfy the requirements of food safety, be consistent with the standards and be quality. First of all, Georgian hazelnut must be able to satisfy the above-mentioned requirements. Despite the fact, that Georgia currently is not a big player in the global hazelnut industry, it has a high potential to be one of the leader exporters.
Description:
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