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- Ivane Javakhishvili Tbilisi State University
Recent Submissions
Personalized service management in the tourism and hospitality industry: the role of intelligent technologies
(Ivane Javakhishvili Tbilisi State University Press, 2026) Baliashvili, Elisabed
Personalized service has become one of the key factors in creating competitive advantage in the modern tourism and hospitality industry. The development of digital transformation, artificial intelligence, big data, and advanced customer data management systems has fundamentally changed traditional approaches to customer relationship management and service delivery. Against this background, increasing attention is being paid to assessing the role of intelligent technologies in the development of personalized services.
The aim of this article is to analyze contemporary personalized service models and the practical significance of intelligent technologies in tourist destinations and the hospitality industry. The study is based on a comprehensive methodological approach that combines a systematic review of the contemporary scientific literature, comparative analysis, and content analysis of secondary statistical data.
The research systematizes contemporary conceptual models of personalized service at both destination and hotel industry levels. The findings highlight the growing importance of artificial intelligence (AI), Customer Relationship Management (CRM) and Customer Data Platforms (CDP), Smart CRM, Digital Twin technologies, and hyper-personalization in customer behavior analysis, service adaptation, and the enhancement of customer experience. The analysis of the Georgian case demonstrates that technological transformation is actively taking place in both branded and independent hotels, although with different levels of integration and implementation.
The results confirm that personalization in the tourism and hospitality industry is no longer merely a marketing tool. Instead, it is increasingly evolving into a data-driven strategic mechanism that significantly influences customer satisfaction, loyalty, and organizational competitiveness.
Trends in the development of seaside resorts on the example of Adjara
(David Aghmashenebeli University of Georgia, Press Publisher „Meridiani“, 2021) Baliashvili, Elisabed
The tourism is on of thegrowing an important sector in the world economy, the development of touris sufforts, to the grows country,s economy, new job creation, raising the cultural level of the country,s population and development of communication system,s Of course Georgia usually exceptionals. Georgia has diversed nature and cultural resource, our country has many important challenges.
In the papers discuss the important coastal region Adjara, its challenges, streinghts and weaknesses , Contributing and hindering factors. Based on the analysis performed by the author, has some recommendations for further development of the region.
Prospects of tourism clustering in Georgia
(Georgian Technical University Press, 2016) Baliashvili, Elisabed
The article „Prospects of Tourism Clustering in Georgia” deals with
the issues of expediency of establishing tourism clusters in all regions of
Georgia. This is well-founded by the fact, that for improved quality of
tourism service , the tour operators need to be able to contact transport
enterprises, hotels, catering companies and etc. independently. In case of
clusters all the companies functioning in one region will be united and
controlled by a common managerial team.
The article considers cluster management as an alternative for
industrial management.
საქართველოს ისტორიის ფრაგმენტები გერმანულ ჟურნალში “Einleitung zur neuesten Historie der Welt” (1723–1724).
(2026) კანდელაკი, დალი / Kandelaki, Dali
In eighteenth-century German periodicals, Georgia emerges within a politically and symbolically charged narrative that integrates military events, diplomatic reports, geopolitical interests, and historical-religious conceptions into a coherent whole. From this perspective, particular significance attaches to the 1723-1724 issues of the journal “Einleitung zur neuesten Historie der Welt”, in which the theme of Georgia unfolds across various contexts.
In the publications of 1723, Georgia is presented as one of the principal
targets of Ottoman expansion; however, internal contradictions are evident within the reports. On the one hand, reference is made to the population’s “voluntary submission” and the peaceful integration of the “province”; on the other, to the capture of Tbilisi through deception and violence. These mutually contradictory accounts indicate that the German press perceived Georgia as an unstable and shifting environment in which political interests and modes of conveying infor mation are closely intertwined. Within this context, particular attention is drawn to the portrayal of the Kartlian nobility. The flight of the ruler of Kartli, the conversion of his son, and the imposition of tribute demonstrate that Georgia was not merely a passive object in imperial rivalries. Rather, it appears as a setting in which local actors were compelled to make strategic choices among the interests of the Ottoman Empire, Persia, and Russia, thereby turning the country into an active arena of political contestation.
In the issues of 1724, Georgia is placed within a broader Caucasian and Near Eastern geopolitical context. It is associated with the fall of Isfahan, the military crisis of Persia, and the shifts in power within the Caspian region. The inclusion of the Russian factor further reinforces Georgia’s significance within the balance of power among empires, even though its role is often conveyed indirectly and by implication. At the same time, Georgia is considered as a geographically defined country connected with biblical traditions. Thus, its depiction is no longer confined to military and geopolitical matters but acquires historical and religious significance as well.
The journal’s publications of 1723-1724 demonstrate that, in the German
press, Georgia is characterized as an active participant in ongoing events, whose portrayal is shaped by the interplay of reports and their interpretations.
სტრატეგიული მენეჯმენტი
(გამომცემლობა "საჩინო", 2017) ბალიაშვილი, ელისაბედ; ღუდუშაური, ზაირა; პირტახია, იზოლდა