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- Ivane Javakhishvili Tbilisi State University
Recent Submissions
On some aspects of sustainable marketing in tourism and hospitality
(Ivane Javakhishvili Tbilisi State University Press, 2024) Seturi, Maia
The article discusses some aspects of sustainable marketing in the tourism and hospitality business. The
author's discussion focuses on changing environmental factors. During the post-Covid pandemic, the Georgian
tourism business operates under conditions of increased demand for its services. Georgian resorts and a
number of tourist destinations have gained wide recognition. Along with the growing interest in the country
and its tourist destinations, there is a need to increase attention to the issue of sustainable development.
The author believes that the observance of the principles of sustainable development will bring great benefits
to the country and its population, and will also play an important role in creating the satisfaction of tourists
and their further interest. However, its implementation needs to solve many issues.
Impact of digital technologies on economic development
(Ivane Javakhishvili Tbilisi State University Press, 2024) Natsvaladze, Marine
Digital technologies significantly influence economic development, the shaping of production processes,
and the creation of new opportunities. They enhance production and monitoring processes, boosting productivity
and ultimately increasing production efficiency. This allows businesses to reduce costs, increase
output, and consequently, profits. Technological progress drives innovation, enabling companies to develop
new products and services. Digital platforms allow businesses to create new business models, breaking geographical
barriers and giving even small businesses access to a global customer base. While digital technologies
may reduce certain job types, they also create new roles in tech development, data analysis, and digital
marketing.
However, while digital technologies offer many benefits, they also present challenges, such as cyber
threats. A regulatory framework and appropriate legislation are necessary to protect consumers and promote
fair competition. Digital technologies play a transformative role in economic development, offering
growth and innovation opportunities while requiring careful management of associated challenges.
Dynamics of the structure of disposable income, savings and investment rates in Georgia and the European Union
(Ivane Javakhishvili Tbilisi State University Press, 2024) Mindorashvili, Marine
The article examines the dynamics of the structure of disposable income, savings and investment rates
in Georgia and the EU households in 2012-2022. Statistical data on disposable income and the savings and
investment rates derived from them are available based on sectoral household accounts of the European
national and regional system of accounts. These indicators are not calculated in Georgia, but a comparative
analysis of the country's total disposable income dynamics and structure allows us to draw noteworthy conclusions.
Along with the financial and economic crisis, the Covid pandemic has significantly impacted the
structure of household income, savings and investment rates. While these trends are not new for the European
Union, they are a remarkable experience for Georgia. The article also highlights the analytical possibilities
of disposable income (gross, net, adjusted for social transfers in kind) for characterising the household
sector.
Innovative business state regulation policy and its supporting institutions in Georgia
(Ivane Javakhishvili Tbilisi State University Press, 2024) Khikhadze, Lali
Innovative policy of the state is a constituent part of the socio-economic policy, which determines the
goals, directions and methods of activities of state authorities in the field of innovation. The main task of innovative
policy at the modern stage is to create such a system that will be able to use national intellectual
policy and the achievements of modern techniques and technologies to produce competitive products.
On the basis of empirical studies and comparative analysis, it is possible to formulate our opinions as a
conclusion: in order to accelerate economic development in Georgia and other developing countries, it is necessary
to build innovative businesses. In the mentioned process, great importance is given to the policy of
state regulation, for which there should be a mechanism of state regulation of innovative business development
in the country. Its purpose is to facilitate the formation of innovative business, to fill the gaps that the
market mechanism has in this direction.
In conclusion, the general directions of the mechanism of state regulation of innovative business in Georgia
can be formulated as follows:
1. Development of innovative policy and modern strategy by the state;
2. Development and progress of national innovative entrepreneurship;
3. Development of innovative infrastructure and effective use of institutions;
4. Introduction of internal and international technology transfer, innovative and voucher systems;
5. Maximum consideration of scientific and technical progress and appropriate modernization of the
education system;
6. Perfection of the scientific research service system;
8. Accelerating the development of innovative entrepreneurship in small and medium-sized businesses;
9. Development of innovative entrepreneurship at the level of regions and promotion of financing;
10. Supporting the implementation of projects implemented by donors;
11. Development of competitive entrepreneurship;
12. Innovative development of agriculture;
13. Strengthening of connections between science, business and the state;
14. Legal protection and regulation of intellectual property.
Peculiarities of risk management in systemically important banks of Georgia
(Ivane Javakhishvili Tbilisi State University Press, 2024) Ghudushauri, Leila
At the present stage, global trends in the development of the banking system, the increasing flow of
new financial products and technological innovations, fierce interbank competition, instability of economic
processes and constant volatility of the financial services market lead to a sharp increase in banking risks,
which can have a negative impact on the solvency and profitability of banks. Therefore, the identification,
analysis, assessment and effective risk management are crucial for the liquidity and stability of the banking
system, as well as for ensuring the protection of depositors.
The article discusses and analyzes the features and problems of risk management in systemically important
banks of Georgia (Bank of Georgia, TBS Bank and Liberty Bank), and expresses opinions on the main
directions for improving risk management.
Keywords: risk management; systemically important banks; GRAPE–General Risk Assessment Program;
risk management model "Three lines of defense”; risk appetite.
Effective functioning of banks depends on several key factors, namely: proper banking management
(strategic planning, analysis, regulation and control of banking activities, as well as management of operations,
finance, personnel and marketing activities) and banking risk management strategies (identification of
risk types, assessment and corresponding ongoing control by the unit).
Systemically important banks of Georgia, despite the numerous causes of banking risks, manage to successfully
combat them, which is, first of all, a correctly chosen strategy and dispersion of the team of professionals.
Nevertheless, for the further development of commercial banks, changes are important and appropriate
that will reduce banking risks for both creditors and depositors, which, in turn, will lead to further improvement
of the bank's performance indicators.
In addition, banks should focus on diversification of liabilities, namely, on the distribution of risks across
different assets, geographic regions and sectors. Therefore, the expected negative consequences will not have
a major impact on the financial sector.
In order to protect against risks, it is advisable for banks to use the capabilities of modern hedging and
insurance systems, the formation of sufficient capital reserves, as well as the implementation and development
of modern IT systems, in particular artificial intelligence and the latest electronic systems for express
analysis.
At the same time, it is very important for banks to create and improve an optimal and rational internal
control system in order to promptly identify and reduce the negative results of their activities. This process
requires the active participation of employees and continuous improvement of their skills through training.