Impact of post covid-19 pandemic on certain aspect of gender and marketing
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Date
2023
Authors
Journal Title
Journal ISSN
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Publisher
Ivane Javakhishvili Tbilisi State University Press
Abstract
The COVID-19 pandemic has further aggravated the gender imbalance in all spheres of society,
threatening the UN’s successful implementation of objectives regarding SDG`s Goals. According to the
World Bank, certain progress that was achieved in the direction of gender equality was completely overshadowed
by issues that became relevant during the PostCovid-19 period. Post-Covid conditions are characterized
by new trends such as decreasing loyalty to traditional global brands and favoring national
brands. Consumers have become more conscious regarding their health and wellness. The purpose of this
article is to overview some studies related to marketing and gender in COVID-19 and in post period. Based
on various sources and scientific papers are directly related to the consequences caused by the pandemic
of COVID-19 in gender and marketing. Numerous of publications have been published in the recent
period related all over the world, but not in Georgia. Significant important to provide scientific research,
which clearly identify existing problems in gender and marketing.
Description
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Keywords
Citation
VIII International Scientific Conference: "Challenges of Globalization in Economics and Business", Proceedings , Tbilisi, 2023, pp. 168-174