Browsing by Author "Kharade, Natalia"

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    The concept of overtourism and potential solutions to its challenges
    (Batumi Navigation University, 2025) Katsitadze, Nana; Kharade, Natalia; Kochlamazashvili, Lela; Kandashvili, Teimuraz
    The article explores the phenomena of "overtourism" and "tourismophobia," which negatively impact the quality of life of host communities and the visitor experience on a global scale. The theoretical framework is based on the classical models of R. Butler and J. Doxey; however, it emphasizes that in the contemporary stage, the paradigm of purely economic growth must be replaced by principles of social well-being and sustainable development. Using the Batumi case study, the author demonstrates that the social impact of tourism depends not only on quantitative indicators of tourist flows but also on visitor behavior, adherence to local etiquette, and the tolerance level of the local population. The key findings of the study are as follows:  Absence of a Universal Model: Addressing overtourism requires a tailored approach that considers specific local circumstances.  Alternative Strategy: For Georgia, and the Adjara region in particular, rather than adopting the European policy of "prohibitions and restrictions," it is more effective to implement mechanisms for the rational distribution of flows.  Solutions: Overcoming the seasonality factor and diversifying tourism types (ecological, rural, and ethnic tourism). The paper concludes that to alleviate pressure on the coastal zone and prevent overtourism, it is essential to develop less popular destinations and establish robust cluster networks.