Browsing by Author "Kobalava, Marine"

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    Public relations in modern space
    (Ivane Javakhishvili Tbilisi State University Press, 2018) Kobalava, Marine
    Public relations, as a science has priority values. After all public relations is a core component of planning of company and at the same time is ensures evaluation of the company goals. Public relations as stimulating complex of marketing communications plans to manage perceptions and strategic relations in multicultural environment in order to create positive image.