Browsing by Author "Kochlamazashvili, Lela"

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    About the importance of the region landscape in the development of tourism
    (Georgian Technical University Publishing House, 2024) Kochlamazashvili, Lela; Katsitadze, Nana; Kandashvili, Teimuraz
    The article - "About the importance of the region landscape in the development of tourism" talks about how the natural landscape of the region affects the development of one or another type of tourism. A region where there is no fertile land and an agro-sector developed on its basis, we cannot organize farming tourism, where there are no waterfalls and flowing rivers - poor tourism, where there are no attractive landscapes, flower beds, fields - leisure tourism and etc. In the article, Kakheti region is divided into bar and mountain zone. In the bar area (Alazni Valley), priority is given to wine tourism, agrotourism and farming tourism based on viticulture, and in the mountain area (mainly Mtatusheti) to mountain tourism. The development of these types of tourism in Kakheti region has already started, but this process is very chaotic. Therefore, most of the registered enterprises do not work. The article expresses the opinion that the private tourism business needs more help from the regional leadership - in providing information, conducting trainings and etc
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    Changes in consumer behavior in the tourism market caused by the Covid-19 pandemic
    (Georgian Technical University Publishing House, 2020) Katsitadze, Nana; Kochlamazashvili, Lela; Tushishvili, Natela
    Crisis leads to the creation of new views and demands in consumers. For the sustainable development of destinations, it is important to respond to changes in a timely manner. Therefore, tourism planners need to have predictive information about a new model of consumer behavior formed due to the Covid-19 crisis. Because of the urgency of the issue, the paper studies and analyzes the researches conducted by scholars as well as national and international tourism organizations regarding consumer sentiments and forecast on changes in tourist behavior as a result of Covid-19. A sociological study conducted, conducted, using a sampling survey method, to study the tourism market in Georgia. The study confirmed changes in consumer behavior in the following areas: - As a result of pandemic-induced fears, consumers pay more attention to the level of the healthcare system and the quality of sanitation in destinations and hosting facilities; - Due to the economic crisis they have become more price-sensitive, but not at the expense of comfort and sanitation. - Refusal of mass tourism and travel to crowded destinations. An increased demand for a more Ecofriendly and Sustainable tourism is observed. In addition, a desire of traveling to destinations far from one’s home has revealed, which indicates rapid recovery of international tourism as soon as travel restrictions are lifted.
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    Development of innovations in tourism and hotel business
    (Georgian Technical University Publishing House, 2019) Katsitadze, Nana; Kochlamazashvili, Lela; Tushishvili, Aleksandre
    The paper deals with the development of innovations and application of its mechanisms in tourism and hotel management, which is one of the pressing issues of scientific study of contemporary business. The author suggests the classification of the system of innovations in hotel management and provides analysis of relationship between the concepts of innovations and characteristics of hotel business. Based on the study of successful innovations, the paper identifies some innovations, which allow the hotels of different size, including small and medium guesthouses, to become competitive even with relatively modest resources. From this perspective, the author sees the relevance of applying such marketing and product innovations in hotel management like lean production, which is based on loyalty and satisfaction of consumers and is already tested and successful innovative concept in other sectors.
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    The role of small and medium-sized hotel development in the sustainable development of mountainous regions (on the example of the Adjara region)
    (Goodwood Publishing, 2025) Katsitadze, Nana; Aladashvili, Manana; Kochlamazashvili, Lela; Tushishvili, Natela
    Purpose: The purpose of the research is to identify the features of the development of the hotel business in the mountainous zone of Adjara and the factors facilitating and hindering its further development; to determine the strategic directions of the hotel business in Upper Adjara in order to achieve sustainable development of the tourism industry. Methodology: The research employed a mixed-method approach, combining qualitative and quantitative methodologies to explore the development of hotel-type accommodation facilities in the mountainous zone of Adjara. Surveys, interviews with hotel managers and owners, and field observations were conducted to assess challenges, opportunities, infrastructure conditions, and investment potential, while secondary data analysis examined tourism policies and economic trends. Results: The survey results indicate that the hotel and guest house sector in the mountainous zone of Adjara plays a crucial role in local employment, with most small hotels employing between 3 to 10 people and guest houses increasingly relying on hired labor. However, a major challenge in the sector is the shortage of qualified personnel, as 72% of respondents struggle to find skilled employees, while interest in staff training programs remains low. Conclusions: This study confirms that the development of hotel-type accommodation facilities in the mountainous zone of Adjara is influenced by natural potential, infrastructure, and increasing tourist inflows. The role of family hotels is particularly significant, as they contribute to regional tourism by integrating local traditions and resources, though territorial imbalances in hotel distribution persist. Limitations: One limitation of this study is the lack of long-term data on the sustainability of hotel businesses in the mountainous regions, as well as the limited focus on the economic impact of branded hotels on local businesses. Contributions: This study provides a comprehensive analysis of the trends and challenges in developing hotel-type accommodation in the mountainous zone of Adjara, highlighting its economic, social, and environmental significance. It offers valuable insights into the role of family hotels in regional tourism and the impact of state policies on business sustainability.