Changes in consumer behavior in the tourism market caused by the Covid-19 pandemic
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Date
2020
Journal Title
Journal ISSN
Volume Title
Publisher
Georgian Technical University Publishing House
Abstract
Crisis leads to the creation of new views and demands in consumers. For the sustainable
development of destinations, it is important to respond to changes in a timely manner. Therefore,
tourism planners need to have predictive information about a new model of consumer behavior
formed due to the Covid-19 crisis. Because of the urgency of the issue, the paper studies and
analyzes the researches conducted by scholars as well as national and international tourism
organizations regarding consumer sentiments and forecast on changes in tourist behavior as a
result of Covid-19. A sociological study conducted, conducted, using a sampling survey method,
to study the tourism market in Georgia. The study confirmed changes in consumer behavior in
the following areas: - As a result of pandemic-induced fears, consumers pay more attention to the
level of the healthcare system and the quality of sanitation in destinations and hosting facilities; -
Due to the economic crisis they have become more price-sensitive, but not at the expense of
comfort and sanitation. - Refusal of mass tourism and travel to crowded destinations. An
increased demand for a more Ecofriendly and Sustainable tourism is observed. In addition, a
desire of traveling to destinations far from one’s home has revealed, which indicates rapid
recovery of international tourism as soon as travel restrictions are lifted.
Description
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Keywords
Citation
International Scientific Conference “Globalization and Current Challenges in Business”, 2020