Browsing by Author "Todua, Nugzar"
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Item Changes of online consumer behavior in the fast food market in post- pandemic conditions(Ivane Javakhishvili Tbilisi State University Press, 2023) Todua, Nugzar; Ivaniadze, MateThe article discusses the characteristics of online consumer behavior of fast food services and products in post-pandemic conditions. The main trends observed in the post-Covid-19 pandemic period are highlighted. Changes in the fast food market under conditions of uncertainty are shown and the increased role of e-commerce websites in the activities of organizations operating in this direction is analyzed. Based on the above, various factors affecting the behavior of online consumers are shown, which in the post-pandemic period influence their purchase decision-making process. The article emphasizes the fact that in the post-pandemic stage, people will more actively purchase fast food products and services through electronic means. That is why the digital marketing strategies selected by leading companies in this direction are discussed in the paper.Item Effect of perception of smart tourism technologies on Georgian tourist destinations loyalty(Ivane Javakhishvili Tbilisi State University Press, 2021) Todua, Nugzar; Urotadze, EkaterineThe article explores the role of smart tourism technologies in the modern tourism business. The main determinants of smart travel technologies in the paper are informativeness, accessibility, interactivity, personalization and security. Based on the conducted marketing research, the assessments of the levels of smart tourism technologies offered by the Georgian destinations have been established. Using regression analysis, statistically significant values are obtained that reflect the impact of informativeness, accessibility, interactivity, personalization and security on the perception of smart tourism technologies, as well as the impact of perception of smart tourism technologies on Georgian tourist destinations loyalty.Item The impact of destinations image of tourists buying behavior(Ivane Javakhishvili Tbilisi State University Press, 2019) Todua, NugzarThe article shows the role of destinations in the tourism business. Based on marketing research, the attitude of Georgian tourists to separate factors of the destinations image was studied. Using analysis of variance were obtained statistically significant values that reflect the influence of individual factors of destinations image (travel environment, attractions, accessibility, infrastructure, recreation, recreations and price) on the perception of the destination image by Georgian tourists. Here also given the influence of destination image on the buying behavior of Georgian tourists.Item Paradoxes of social marketing in healthcare (in the context of COVID-19 Pandemic)(Ivane Javakhishvili Tbilisi State University Press, 2021) Todua, Nugzar; Jashi, CharitaThe global pandemic of COVID-19 has significantly increased the role of social marketing interventions in healthcare at global and national levels. Planning, shaping and stimulating a new social product - behavior - has become the main agenda of health care systems. The article emphasizes the role of social marketing campaigns to widen public demand for vaccination and transform consumer behavior. The paper relies on the latest works of scientists working in the field of social marketing, official documents, resolutions and conclusions of governments and international organizations. Vaccine supply and demand ratio, serviceability and continuity of services, professionalism of medical staff and community readiness to receive vaccination are the main bases for ending the global pandemic. Particular importance is attached to the introduction and use of all communication tools to encourage changing consumer behavior. Psychological, emotional and physical factors has a huge impact on the motivation of the user to get new behavior! A group of „anti-vaxxers“ that are unfortunately politically, economically or psychologically motivated, are creating messages of vague, mythical content, thus becoming a serious barrier in fully ensuring the vaccination of the population. Appealing to unconfirmed, distorted information, myths, or conspiracy theories about the COVID-19 virus often leads to a syndrome of confusion and uncertainty, although mechanisms to combat the above are less effective both in the world and in Georgia. Confidence in vaccination and the government’s ability to communicate and successfully implement a vaccination program are critical to how well the government can inspire and maintain public confidence in the effectiveness and safety of vaccines. The authority of the state significantly determines the trust of citizens in the vaccine, which is well reflected in the percentage of vaccines in the world. The pandemic has deepened social inequality between population of many countries, lockdown policies provided by many governments hampered the social-economic status of workers. It is crucial to demonstrate the best practices of social marketing implications on vaccination campaigns, which will contribute to stop COVID-19 in the world.Item Perception of the service quality connected with personal selling by Georgian consumers(Ivane Javakhishvili Tbilisi State University Press, 2018) Todua, Nugzar; Vashakidze, BekaThe paper shows the role of marketing communications. Particularly, emphasizes the importance of personal selling in the sphere of relations with consumers. In the work analyzed of issues perception of service quality. For studying the perception of the service quality connected with Personal Selling, conducted a marketing research. There Is established the ratings of determining the factors of professionalism, prestige and efficiency of the work of personal sellers. In the paper is given a dispersion analysis of the impact of service quality determinants (reliability, responsiveness, assurance, empathy and tangibles) on service quality connected with personal selling. On the basis of the conducted study, are given conclusions that reflect the attitude of Georgian consumers of the service quality connected with personal selling.