Changes of online consumer behavior in the fast food market in post- pandemic conditions
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Date
2023
Authors
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Journal ISSN
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Publisher
Ivane Javakhishvili Tbilisi State University Press
Abstract
The article discusses the characteristics of online consumer behavior of fast food services and
products in post-pandemic conditions. The main trends observed in the post-Covid-19 pandemic period
are highlighted. Changes in the fast food market under conditions of uncertainty are shown and
the increased role of e-commerce websites in the activities of organizations operating in this direction
is analyzed. Based on the above, various factors affecting the behavior of online consumers are
shown, which in the post-pandemic period influence their purchase decision-making process. The article
emphasizes the fact that in the post-pandemic stage, people will more actively purchase fast food
products and services through electronic means. That is why the digital marketing strategies selected
by leading companies in this direction are discussed in the paper.
Description
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Keywords
Citation
Conference Proceedings: "The World Economy in the Post-Pandemic Period: Implications and Challenges", Tbilisi, 2023, pp. 115-120