Browsing by Author "Tushishvili, Natela"

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    Changes in consumer behavior in the tourism market caused by the Covid-19 pandemic
    (Georgian Technical University Publishing House, 2020) Katsitadze, Nana; Kochlamazashvili, Lela; Tushishvili, Natela
    Crisis leads to the creation of new views and demands in consumers. For the sustainable development of destinations, it is important to respond to changes in a timely manner. Therefore, tourism planners need to have predictive information about a new model of consumer behavior formed due to the Covid-19 crisis. Because of the urgency of the issue, the paper studies and analyzes the researches conducted by scholars as well as national and international tourism organizations regarding consumer sentiments and forecast on changes in tourist behavior as a result of Covid-19. A sociological study conducted, conducted, using a sampling survey method, to study the tourism market in Georgia. The study confirmed changes in consumer behavior in the following areas: - As a result of pandemic-induced fears, consumers pay more attention to the level of the healthcare system and the quality of sanitation in destinations and hosting facilities; - Due to the economic crisis they have become more price-sensitive, but not at the expense of comfort and sanitation. - Refusal of mass tourism and travel to crowded destinations. An increased demand for a more Ecofriendly and Sustainable tourism is observed. In addition, a desire of traveling to destinations far from one’s home has revealed, which indicates rapid recovery of international tourism as soon as travel restrictions are lifted.
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    Development of international tourism in eastern countries (using the example of Turkey)
    (Kharkiv National Pedagogical University named after G. S. Skovoroda, 2025) Aladashvili, Manana; Katsitadze, Nana; Tushishvili, Natela
    Turkey is one of the most popular tourist destinations in the world. Its geographical location, rich cultural heritage, historical monuments, beautiful beaches and cuisine make it one of the most attractive places for tourists. Turkey is one of the leading countries in international tourism and the development of its tourism sector plays an important role in the country's economic growth. The number of visitors to Turkey in 2024 increased by 9% and reached 49.2 million. During the same period, tourism revenues showed a 7% increase and amounted to 46.9 billion USD. The average daily expenditure of one international visitor in Turkey reaches 107 USD. Which is a record figure for the country. The relationship between Turkey and Georgia in international tourism is very active and both countries play an important role in each other's tourism market. Georgia's popularity for Turkish tourists: Georgia is often mentioned as one of the safest and most beautiful destinations. Many Turkish tourists have already appreciated Georgia's mountainous landscape, unique cuisine and traditions . In general, the relationship between Georgia and Turkey in tourism has great commercial and cultural advantages. Main aspects contributing to the development of tourist relations between Georgia and Turkey: regional proximity, cultural similarity, variety of tourist destinations, visa-free regime (Katsitadze, N., 2020).
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    Human resource as an important factor of increasing hotel service quality and guest satisfaction
    (Kyiv National Economic University named after Vadym Hetman, 2024) Katsitadze, Nana; Kutateladze, Mariam; Tushishvili, Natela
    In the paper classical theories, concepts and models focused on the complex study of the service quality development in the hotels are discussed. In relation to the conceptual foundations and empirical measures of "service quality", the emphasis is placed on the functional (product or service delivery process) and social (staff attitude towards customers, cultural elements) categories of service quality assessment, and their most important factors influencing the quality of hotel service are confirmed. This was also confirmed by the results of a quantitative survey of guest satisfaction in 5- and 4-star international and local branded hotels in Tbilisi. According to which the share of the personnel and other related assessment components (cleanliness, comfort) in the creation of the hotel rating was revealed, which at the same time will serve as an indicator for long-term competitiveness.
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    The role of small and medium-sized hotel development in the sustainable development of mountainous regions (on the example of the Adjara region)
    (Goodwood Publishing, 2025) Katsitadze, Nana; Aladashvili, Manana; Kochlamazashvili, Lela; Tushishvili, Natela
    Purpose: The purpose of the research is to identify the features of the development of the hotel business in the mountainous zone of Adjara and the factors facilitating and hindering its further development; to determine the strategic directions of the hotel business in Upper Adjara in order to achieve sustainable development of the tourism industry. Methodology: The research employed a mixed-method approach, combining qualitative and quantitative methodologies to explore the development of hotel-type accommodation facilities in the mountainous zone of Adjara. Surveys, interviews with hotel managers and owners, and field observations were conducted to assess challenges, opportunities, infrastructure conditions, and investment potential, while secondary data analysis examined tourism policies and economic trends. Results: The survey results indicate that the hotel and guest house sector in the mountainous zone of Adjara plays a crucial role in local employment, with most small hotels employing between 3 to 10 people and guest houses increasingly relying on hired labor. However, a major challenge in the sector is the shortage of qualified personnel, as 72% of respondents struggle to find skilled employees, while interest in staff training programs remains low. Conclusions: This study confirms that the development of hotel-type accommodation facilities in the mountainous zone of Adjara is influenced by natural potential, infrastructure, and increasing tourist inflows. The role of family hotels is particularly significant, as they contribute to regional tourism by integrating local traditions and resources, though territorial imbalances in hotel distribution persist. Limitations: One limitation of this study is the lack of long-term data on the sustainability of hotel businesses in the mountainous regions, as well as the limited focus on the economic impact of branded hotels on local businesses. Contributions: This study provides a comprehensive analysis of the trends and challenges in developing hotel-type accommodation in the mountainous zone of Adjara, highlighting its economic, social, and environmental significance. It offers valuable insights into the role of family hotels in regional tourism and the impact of state policies on business sustainability.