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    Industry 5.0 and Society 5.0 – the Role of the University
    (Kyiv National Economic University named after Vadym Hetman, 2022) Gagnidze, Ineza
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    Distance learning opportunities for academic writing course at MBA program (case of Ivane Javakhishvili Tbilisi State University)
    (Kyiv National Economic University named after Vadym Hetman, 2022) Lekashvili, Eka
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    Business environment and investment Climate
    (Ivane Javakhishvili Tbilisi State University Press, 2021) Khelashvili (ხელაშვილი), Ioseb (იოსებ)
    სახელმძღვანელო შექმნილია საქართველოს საზოგადოებრივი გე- ოგრაფიის საუნივერსიტეტო კურსის ფარგლებში და გათვლილია სტუდენტებისათვის, როგორც ძირითადი სასწავლო-სალექციო ლიტერატურა. წიგნის მიზანია, საზოგადოებრივი გეოგრაფიისა და სხვა მომიჯნავე სპეციალობის დაინტერესებულ ბაკალავრებს მიაწოდოს სრულყო- ფილი სასწავლო-სამეცნიერო ინფორმაცია საქართველოს სახელ- მწიფოს, მისი ბუნებრივი პირობებისა და რესურსების, მოსახლეო- ბის, ეკონომიკის დარგებისა და ქვეყნის აქტუალური პრობლემების შესახებ, რათა სტუდენტებმა შეძლონ სასწავლო მასალის ინტერე- სითა და სრულფასოვნად ათვისება.
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    Bank-Financial System
    (Ivane Javakhishvili Tbilisi State University Press, 2021) Khelashvili (ხელაშვილი), Ioseb (იოსებ)
    სახელმძღვანელო შექმნილია საქართველოს საზოგადოებრივი გე- ოგრაფიის საუნივერსიტეტო კურსის ფარგლებში და გათვლილია სტუდენტებისათვის, როგორც ძირითადი სასწავლო-სალექციო ლიტერატურა. წიგნის მიზანია, საზოგადოებრივი გეოგრაფიისა და სხვა მომიჯნავე სპეციალობის დაინტერესებულ ბაკალავრებს მიაწოდოს სრულყო- ფილი სასწავლო-სამეცნიერო ინფორმაცია საქართველოს სახელ- მწიფოს, მისი ბუნებრივი პირობებისა და რესურსების, მოსახლეო- ბის, ეკონომიკის დარგებისა და ქვეყნის აქტუალური პრობლემების შესახებ, რათა სტუდენტებმა შეძლონ სასწავლო მასალის ინტერე- სითა და სრულფასოვნად ათვისება
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    Trade
    (Ivane Javakhishvili Tbilisi State University Press, 2021) Khelashvili (ხელაშვილი), Ioseb (იოსებ)
    სახელმძღვანელო შექმნილია საქართველოს საზოგადოებრივი გე- ოგრაფიის საუნივერსიტეტო კურსის ფარგლებში და გათვლილია სტუდენტებისათვის, როგორც ძირითადი სასწავლო-სალექციო ლიტერატურა. წიგნის მიზანია, საზოგადოებრივი გეოგრაფიისა და სხვა მომიჯნავე სპეციალობის დაინტერესებულ ბაკალავრებს მიაწოდოს სრულყო- ფილი სასწავლო-სამეცნიერო ინფორმაცია საქართველოს სახელ- მწიფოს, მისი ბუნებრივი პირობებისა და რესურსების, მოსახლეო- ბის, ეკონომიკის დარგებისა და ქვეყნის აქტუალური პრობლემების შესახებ, რათა სტუდენტებმა შეძლონ სასწავლო მასალის ინტერე- სითა და სრულფასოვნად ათვისება.
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    The role of education system for responding the challenges of industry 4.0
    (Kyiv National Economic University named after Vadym Hetman, 2020) Gagnidze, Ineza
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    Shifted challenges in terms of digital economy
    (Kyiv National Economic University named after Vadym Hetman, 2020) Lekashvili, Eka
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    About the importance of brand as a system
    (Taylor & Francis Group, by Routledge., 2018) Seturi, Maia; Urotadze, Ekaterine
    Success of produced products on the market can be assessed with its sales figures (indicator). Sales growth is impossible, if users do not have information about the company's products (brands) on their characteristics and advantages. The proper management of brand is very important for modern companies. Brand is presented as a complex system of interconnected elements. It is very important for our country, Georgian products to be presented not only in the domestic market, but also to increase its exports. Significant place in the country's total export is held by Georgian wine, mineral water, alcoholic beverages, carbonated soft (nonalcoholic) drinks and etc… (National Statistics Office of Georgia, 2016). It should be noted that branding was applied in Georgia in certain form in the past as well. There existed lots of Georgian-made consumer products, which had the benefits from their high reputations between consumers not only in Georgia, but also in abroad (Ten Oldest Georgian Brands). The tasks of this research was: to determine consumer evaluations at Tbilisi (the capital of Georgia) consumers market about Georgian brands; to find out the attitude of consumers to the advantages of Georgian brands. Based on the results of the research to determine weaknesses which prevent Georgian brands from success. In the conclusive part of the work are given research results, conclusions and some recommendations.
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    Birth statistics in Georgia in XIX and early XX centuries
    (Publishing House “UNIVERSAL”, 2018) Khmaladze, Merab
    In the past, throughout the history of the humankind, birth rates used to depend on the biological potential of women and widowhood. Child labor and high mortality rates among infants were the two main determinants of the accordingly high birth rate. As the two factors became less significant, the birth rates came down, too. The available statistics makes up presume that the intra-family birth control in Georgia should have started in the first quarter of the XIX c. It should be said that at the time, the European, economic type reproduction was characteristic to Georgia. It has been since 1865 that the birth rates in this country started falling significantly. The next falls occurred during and as a result of the two world wars. Afterwards, the birth rates went up so much so to meet the expanded reproduction standards in the first half of the XX c. However, they were rather modest compared to Europe (including Russia) or the neighboring Armenia and Azerbaijan. The mortality rate was not high either, and it was owing to that in terms of the natural population growth Georgia was not behind its neighbors.
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    Prospects of use of tourism potential in Georgia (on the example of Tbilisi)
    (Ivane Javakhishvili Tbilisi State University Press, 2018) Mghebrishvili, Babulia; Jamrulidze, Sophio
    Authors of the article associate employment of Tbilisi tourist potential to full extent with the most ancient districts, streets and temples, level of retailing in the capital city, number of cultural facilities in Tbilisi, health and recreation potential of Tbilisi Sea and Tbilisi Balneological Resort, close location of Mtskheta, ancient capital city of Georgia to Tbilisi. On the basis of analysis of the available materials the authors of the article express their opinion in relation to the promising types of tourism for Tbilisi. They regard that such types include: cultural tourism; shopping tourism; spa-tourism; gastronomic tourism and religious tourism. The authors emphasized the possibility of further development of business tourism as well. In the process of discussion and making conclusions they rely upon both, formal statistical materials and published articles dealing with tourism and findings of conducted marketing research.
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    Analysis of Georgia’s export & import with Lithuania
    (Ivane Javakhishvili Tbilisi State University Press, 2018) Mghebrishvili, Ana
    Article provides analysis of the situation with respect of Georgian export and import to Lithuania for recent five years. For this purpose the indicators describing the share of Lithuania in both, export and import were calculated. The export-import balance was identified and based on the obtained results the respective conclusions were made. The author has studied the commodity structure of Georgia’s export and import with Lithuania. The article offers that for last five years the trade relations between Georgia and Lithuania have developed in the way favorable for Georgia
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    Statistical indicators of tourism expenditures in Georgia
    (Universal, 2016) Abesadze, Nino; Mindorashvili, Marine; Paresashvili, Nino
    Tourism expenditures are very important part of tourism statistical indicators. Especially great is their role in the country's economic growth. Survey carried out in major airports of Georgia on tourism expenditures of foreign visitors is another step forward for solution to these problems. Despite the limited budget, the survey achieved main goals and showed us the real picture. Recommendations for improvement of tourism statistics accounting issues will be submitted to National Statistics Office, the National Tourism Administration of Tourism and other interested organizations.
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    Regional management problems and modern approaches to their solutions
    (Ivane Javakhishvili Tbilisi State University Press, 2017) Okruashvili, Nana; Paresashvili, Nino; Metonidze, Lia
    The aim of the presented paper is to analyze the current problems of regional management and the modern state of their solution. The given work examines the methodology of region's socio-economic development policy. Specifically, regional marketing, the positive experience which has been acquired in the west's highly developed economies. The paper discloses the essence, features, functions and principles of regional marketing. The authors formulate methodical approaches to stimulation and regulation of region activity by methods of regional marketing and shows advantages of this tool in the general control system of regional development.The article describes the modern situation of regional marketing formation in Georgia.The paper concludes that it is impossible to convert the region into the most attractive place without elaboration of effective regional marketing strategies and practical realization. The authors of the research have identified the problems of the country's regions. The conclusion is that the Effective Regional Marketing Strategy ensures the creation of a recognizable system of unique peculiarities of the region, which is the key factor in attracting investments, including foreign direct investments. Such strategy will contribute to the creation of the region's recognized system of marketing features. In addition, the proper governance of the region, its effective positioning or repositioning creates new conditions for regions Investment attractiveness and its long-term development.
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    Globalization and global managers
    (Ivane Javakhishvili Tbilisi State University Press, 2017) Paresashvili, Nino; Gechbaia, Badri; Chagelishvili, Ana
    This scientific article analysis the challenges of multinational managers while the company is entering in foreign markets, that are related to globalization process. There are a number of difficulties for modern companies, that have gone beyond the local market of functioning and want to do business worldwide. Solving these difficulties are prerogatives of multinational managers. In the process of overcoming the difficulties they have to acquire specific skills or abilities, foresee key factors and perform complicated functions of management. One of the goals of human resource management is to develop new skill and competencies in global managers. Ownership and development of a such universal managerial capital is quite difficult for companies. The individual level of decision-making needs to develop an inventory of an individual manager’s multiple IQs.