Importance of innovation and creativity

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Ivane Javakhishvili Tbilisi State University Press
The economic development of the country depends on the development of innovations. In Georgia, where the fast-growing tourism industry receives large incomes, it is trying to keep up with world progress in the field and get quick results in development. Tour operators say that more and more tourists prefer not just to be "tourists," but to be able to experience everything as local residents, and the delivery of this kind of service in Georgia is still at the development level. This aspect requires an innovative and creative approach, which will improve the products that are already available and develop new ones.
1. საქართველოს სტატისტიკის ეროვნული სამსახური 2. საქართველოს ტურიზმის სტატისტიკური მიმოხილვა. 2018 3. Bajpai P., The 5 Fastest Growing Economies In The World. 2019 4. United Nations Educational, Scientific and Cultural Organization; 5. An insight on Incoming Tourism in Italy in 2018. 6. Travel trends in 2019: boom in experiential tourism. 7. The World Bank 8. NASDAQ 9. International Monetary Fund, Country Report No. 18/198. June, 2018 10. Omerzel G. O., 2014. Innovativeness in Tourism: Model Development. 2nd Global Conference on Business, Economics, Management andTourism, 30-31 October 2014, Prague, Czech Republic
Tourism, market, exports, GDP, innovations, creativity
The 4th International Scientific Conference: "Challenges of Globalization in Economics and Business", Tbilisi, 2019, pp. 361-365