Some problems of insurance marketing

Thumbnail Image
Journal Title
Journal ISSN
Volume Title
Ivane Javakhishvili Tbilisi State University Press
Insurance is related to providing of military-strategic safety and quality of life of population of every country. On the basis of analysis of the state of the system of insurance it is possible to give an estimation to both efficiency of state administration all resource potential and financially – the economic state and standard of living in the separate states. Further in the article talked about a necessity application of achievements of marketing and management in adjusting of market problems of the system of insurance, about perfection of the laws and orders, related to insurance. Except it, directions over of application of marketing are brought on insurance business, the model of the insurance marketing is given – management in control system and profitable customer relations at the insurance market, methodology of planning of profit and calculation of "break-even of insurance companies point" is illuminated.
1. Azərbaycanın Statistik Göstəriciləri 2018, c. 2. Архипов, А. П. Управление страховым бизнесом / А.П. Архипов. — Москва: Огни, 2017. — 320 c. 3. Ахвледиани, Ю. Т. Страхование внешнеэкономической деятельности / Ю.Т. Ахвледиани. — М.: Юнити-Дана, 2016. — 256 c. 4. Кревенс, Дэвид, В. Стратегический маркетинг, 6-е издание. :Пер. с англ. – М.: Издательский дом «Вильямс», 2008. -512 м.: ил. Стр.193-296. 5. Никулина, Н. Н. Страховой маркетинг / Н.Н. Никулина, Л.Ф. Суходоева, Н.Д. Эриашвили. — М.: Юнити-Дана, 2016. — 504 c.. 6. Чанг, Ха-Джун. Как устроена экономика / Ха-Джун Чанг ; пер. с англ. Е. Ивченко ; [науч. ред. Э. Кондукова]. — М. : Манн, Иванов и Фербер, 2015. — 322 7. 8. https: //azersigorta. az/ru/page/sirketin-tarixi 9. 10.
marketing, management, insurance marketing, insurance marketing is a management, insurance market, components of the insurance marketing, competition and competitive activity, insurance companies, law on insurance, insurance payments, insurance payments, planning of profit, being of "dead centre"
The 4th International Scientific Conference: "Challenges of Globalization in Economics and Business", Tbilisi, 2019, pp. 78-87