სტრატეგიული მენეჯმენტი
| dc.contributor.author | ბალიაშვილი, ელისაბედ | |
| dc.contributor.author | ღუდუშაური, ზაირა | |
| dc.contributor.author | პირტახია, იზოლდა | |
| dc.date.accessioned | 2026-07-08T11:53:09Z | |
| dc.date.available | 2026-07-08T11:53:09Z | |
| dc.date.issued | 2017 | |
| dc.description | 1. tompsoni a., striklendi a. strategiuli menejmenti, Tb., 2010. 2. Coxeli e. strategiuli menejmenti, 2013. 3. baraTaSvili e., zarandia j. da sxvebi, strategiuli menejmenti, Tb., 2013. 4. Michael E. Porter. Competitive Strategy: Techniques for Analyzing Industries and Competitors (New-York: Free Press, 1980. 5. Michael E. Porter. "How Competitive Forces Shape Stategy", Harvard Business Review 57, no. 2. (March-April, 1979. 6. Michael E. Porter. Competitive Advantage (New-York: Free Press, 1985), chapter 3. 7. comaia a. strategiuli menejmenti, eleqtroversia. 8. Michael E. Porter. Competitive Strategy: Techniques for Analyzing Industries and Competitors (New-Yorkc: Free Press. 1980). chapter 2. especially. 9. Michael E. Porter. Competitive Advantage of Nations (New-York: Free Press, 1990). 10. Philip Kotler. Marketing Management (New-York: Free Press, 1985). 11. Ансофф И.. Стратегическое управление, М., 1989. 12. Dox and Hamel, Alliance. Advantage, chapters 2-7 and Rosabeth. Moss Kanter. "Collaborative Advantage: I he Art of the Alliance. "Harvard Business review 72. no 4 (July – August 1994). 13. Jereny Main. "Making Global Allances Work". 14. Prahalad and Lieberthal. "The End of Corporate Imperialism". pp. 68-79; and David J. Amold and Jobn A. Quelch. "New Strategies in Emerging Markets", Sloan Management Review 40. no 1 (Fall 1998). 15. Prahalad and Lieberthal, "The End of Corporate Imperialism". 16. Dawar and Forest, "Competing with Giants. 17. Michael E. Porter, Competitive Strategy (New York: Free Press, 1980). 18. Phillip Kotler, Marketing Management, 5th ed. (Englewood Cliffs. NJ: Prentice Hall, 1984), p. 366, and Porter, Competitive Strategy, chapter 10. 19. Hamermesh R. G. and Siik S. B. "How to Compete in Stagnant Industrie", Harvard Business review 57 (September-October, 1979). 20. Eric D. Beinhocker, "Robust Adaptive Strategie", Sloan Mana-gement Review 40, no. 3 (Spring, 1999). 21. Kotler, Marketing Management, chapter 23; Michael E. Porter, competitive Advantage (New-York: Free Press. 1985), chapter 14; and Ian C. MacMillan, "Seizing Competitive Initiative", Journal of Business Strategy 2, no. 4 (Spring, 1982). 22. Philip Kotler, "Harvesting Strategies for Weal Products", Business Horizons 21, no 5 (August, 1978). 23. Michael E. Porter, "From competitive Advantage to Corporate strategy", Harvard Business Review 45, no. 3. (may-June, 1987). 24. Michael Lubatkinm, Sayan Chaterjee, "Extending Modem Portfolio Theory info the Domain Of Corporate Diversification: Does It Apply?" Academy of Management Journal, February, 1994. 25. JoJuaSvili n., biwaZe k. antikrizisuli strategia _ gza liderobisken, Tb., 2012. 26. Prahalad C. K. and Yves L. Doz. The Multinational Mission (New-York: Free Press, 1987. 27. Hofer and Schendel. Strategy Formulation. 28. Robert H. Gayes, Gary P. Pisano, and David M. Uptom, Strategic Operations: Competing through Capabilities (New-York: Free Press, 1996). 29. Афанасьев И. Стратегическое управление. М., Экономика. 1989. 30. Козлов В. Управление организационной культурой, М., 1990. 31. Кузнецов Ю., Подлесных В. Основы менеджмента, Санкт-Петербург, "Олбис", 1997. 32. Карлоф Б. Деловая стратегия: конкуренция, содержание, символы, М., "Экономика", 1991. 33. Грушенко Е., Капцов А., Тихонравов Ю. Основы предпри-нимательства, М., Вестник, 1996. 34. Абчук В. Экономика предпринимательства, Санкт-Петербург, Просвешение, 2004. 35. Jolin P. Kotler and James L. Heskett. Corporate Culture and Performance (New-York: Free Press, 1992). 36. Kotler and Heskett, Corporate Culture and Performance. 37. Terrence E. Deal and Allen A. Kennedy, Corporate Cultures (Reading, MA: Addison-Wesley, 1982). 38. ejibaZe o. strategiuli marTva, Tb., 2002. 39. Аналоун Ф. Карами, Стратегический менеджмент малых и сряжных предпрятий, М., 2000. 40. Сравнительный менеджмент, под ред. Пивоварова С., М., 2006. 41. Мескон М. и др. Основы менеджмента, М., 1992. 42. Дойль П. Менеджмент: стратегия и тактика, М., СПБ, 1999. 43. Дафт Р. Менеджмент, М., 2008. 44. Фаэй Л., Рендин Р. Курс МВА по стратегическому менед-жменту, М., 2005. 45. Ansoff H. Corporate strategy, Mcgrow-Hill, New-York, 1965. 46. Dyson R. and O’Brien F. Strategie Development, John Witey & Sons, New-York, 1998. 47. Chandler A. Strategy and Strukture, MIT Press, cembridge, MA, 1962. 48. Segal-Horm S. The Strategy LTD, Oxford. 1998. | |
| dc.identifier.citation | სტრატეგიული მენეჯმენტი, თბ, 2017, გვ. 338 | |
| dc.identifier.isbn | 978-9941-9502-9-2 | |
| dc.identifier.uri | https://dspace.tsu.ge/handle/123456789/2798 | |
| dc.language.iso | other | |
| dc.publisher | გამომცემლობა "საჩინო" | |
| dc.title | სტრატეგიული მენეჯმენტი | |
| dc.type | Book |