The principle of synergy in the management of an organization

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Date
2021
Journal Title
Journal ISSN
Volume Title
Publisher
Ivane Javakhishvili Tbilisi State University Press
Abstract
The article is devoted to the problems of management of a non-profit organization. The product of non-profit organization is a social product, which is represented by a specific public good. Management of non-profit organization includes management of non-profit activities and management of commercial activity.
Description
1. Andreev, S. N. Marketing nekommercheskih sub”ektov M.: Finpress. 2002. - 320 s. 2. Ansoff, I (2009) Strategicheskij menedzhment. Sankt-Peterburg: Piter, 2009. 342 s. 3. Ansoff, I. (1999) Novaya korporativnaya strategiya. Sankt-Peterburg: Piter. 416 s. 4. Kapitonova, YU. S. (2016) Organizaciya upravleniya sinergiej na predpriyatii. Moskva: Rusajns. 195 s. 5. Kempbell E., Sammers Lachs K. (2004) Strategicheskij sinergizm Endryu Kempbell; Ketlin Sammers Lachs. - Sankt-Peterburg: Piter. 414 s. 6. Porter, M. E. (2005) Konkurenciya. M. : Izdatel’skij dom «Vil’yams», 2005. 608 s. 7. Haskel, Jonathan; Westlake, Stian. Capitalism without Capital: The Rise of the Intangible Economy. Princeton University Press, 2018. 296 p.
Keywords
management, non-profit organization, marketing, synergy, demand, good
Citation
VI International Scientific Conference: "Challenges of Globalization in Economics and Business", Tbilisi, 2021, pp. 86-89
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