Impact of the COVID-19 pandemic on social media marketing (COVID-19–ის პანდემიის გავლენა სოციალურ მედია მარკეტინგზე)

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Date
2022
Journal Title
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Volume Title
Publisher
Ivane Javakhishvili Tbilisi State University Press
Abstract
The article illustrates the role of social media in business. Particular attention is paid to the growth of social media marketing activities in the context of the COVID-19 pandemic. The study identified the main reasons why consumer activity increased on social media due to the COVID-19 pandemic. The paper shows respondents' assessments of how social media supports solving the problems caused by the COVID-19 pandemic. The article also defines which area should be most active on social media regarding the COVID-19 pandemic
Description
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Keywords
COVID-19 pandemic, social media, marketing, consumer behavior, marketing research
Citation
International Scientific Conference Dedicated to the Establishment of the University and the 100th Anniversary of the Faculty of Economics and Business “Covid 19 Pandemic and Economics”, Tbilisi, 2022, pp. 155-160
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