Sustainable development of tourism and attractive factors of tourist destinations (example of Georgia)

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Kyiv National Economic University named after Vadym Hetman
Many factors contribute to the promotion and success of tourist destinations. An important issue among them is the positioning of the tourist destination. Each tourist destination should conduct an analysis to help it better identify its benefits. The natural environment factors, the services offered, the sights and many other things leave an impression on the tourists and have a great impact on their satisfaction. Moreover, tourists who are satisfied with the trip return to places of interest to them. Satisfied travelers leave their positive reviews, which affects the growth of the tourist flow. In order to maintain the attractiveness of the tourist destination, it is necessary to ensure the sustainable development of tourism. Which will have a positive impact on the economy, the environment and society. The present article examines this issue and gives the author's recommendations.
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Sustainable development, Sustainable Tourism, Tourist destinations, Tourism and Hospitality marketing, Local attraction