The role of digital marketing in retail
| dc.contributor.author | Urotadze, Ekaterine | |
| dc.contributor.author | Tsakadze, Natia | |
| dc.date.accessioned | 2026-03-27T08:34:58Z | |
| dc.date.available | 2026-03-27T08:34:58Z | |
| dc.date.issued | 2024 | |
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| dc.description.abstract | In the twenty-first century, with increased competition due to technological progress, the importance of digital marketing has increased in all business sectors, and the retail sector is no exception. Technological progress, along with competition, has also increased the demands of the customers, what satisfied the customers in the past, may not even be enough to attract the attention of the customers. Retailers combine traditional marketing with digital marketing to attract and retain customers. Digital marketing is constantly evolving, improving and expanding its scope. New faces and abilities are added periodically. The article presents the types of digital marketing and focuses on their role and application in retail. | |
| dc.identifier.citation | IX International Scientific Conference: "Challenges of Globalization in Economics and Business", Proceedings , Tbilisi, 2024, pp. 348-354 | |
| dc.identifier.isbn | 978-9941-36-414-3 | |
| dc.identifier.uri | https://dspace.tsu.ge/handle/123456789/2744 | |
| dc.language.iso | other | |
| dc.publisher | Ivane Javakhishvili Tbilisi State University Press | |
| dc.title | The role of digital marketing in retail | |
| dc.type | Article |