Conceptual issues of sustainable innovative development of the South Caucasus economy based on the concept of engineering marketing-management

The historical period from the end of 2019 to the present for countries around the world can be characterized as a time of new unknown political and economic challenges and threats, the consequences of which are very difficult to predict. The designated processes and conditions, as well as the irreconcilable competition for ever new cheap raw materials, labor and sales markets between relatively economically developed countries of the world, the entire world community also presents new challenges and threats. These events and processes of the last two or three years, which have involved all countries, have shown the excessive vulnerability of the national economies of such relatively small countries of the South Caucasus as Azerbaijan, Armenia and Georgia. Other reasons for the challenges and threats that await the peoples of not only the South Caucasus, but the whole world can be attributed to the local problems of individual regions and countries. The reasons for new challenges and threats are usually hidden in ambitions, as well as sometimes in incorrect political, economic and military-strategic decisions of inexperienced leaders of individual states who came to power in different years, including in the indicated countries of the South Caucasus. Indeed, there are a lot of problems associated with the all-round development of the countries of Azerbaijan, Armenia and Georgia. In the face of new challenges and threats, the countries of the South Caucasus can ensure sustainable innovative development of their national economies through the practical application of the conditions and principles of engineering marketing -management.
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marketing management, the countries of the South Caucasus, innovation, economic sustainability
VI International Scientific Conference: "Challenges of Globalization in Economics and Business", Tbilisi, 2021, pp. 102-107