Challenges of the natural juices market in Georgia

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dc.contributor.authorMikatadze, Cira
dc.date.accessioned2026-03-26T08:38:46Z
dc.date.available2026-03-26T08:38:46Z
dc.date.issued2024
dc.description1. ჩავლეშვილი ა. (1988) სოფლის მეურნეობის პროდუქციის შენახვის და გადამუშავების ტექნოლოგია. განათლება, თბილისი. 2. ეკატერინე ბენდელიანი, მაყვალა მხეიძე (2014), ლუდის უალკოჰოლო სასმელების და მინერალური წყლების ექსპერტიზა, ქუთაისი. 3. მიქაბერიძე შ. (2015) კვების საწარმოების მანქანა აპარატული სისტემები 4. შავაძე ნატო (2021) ნატურალური წვენების ტექნოლოგია: ციტრუსოვანთა ნატურალური წვენების გავლენა კენკროვანთა ნატურალური ქვეყნების ორგანოლეპტიკურ მაჩვენებლებზე, სამაგისტრო ნაშრომი ხიჭაური 5. BM. Ge https/news vitareba naturaluri tsvenebis bazarze 6. Forbes Georgia gttps/forbes.ge mkholod -qartuli- mkholod -naturaluri 7. Commersants.ge https/commersants.ge news, Business naturaluri
dc.description.abstractThe world is increasingly moving to a healthier lifestyle. Natural products are becoming more relevant to human health. Among them, fruits and vegetables have a strong place, because they have high nutritional and physiological value, help the body to absorb food, and improve metabolism. Natural juices are increasingly in demand in the global market. The geographical location of Georgia, natural conditions, and abundant yield of fruits from spring to autumn allow the production of a wide range of natural juices, which will contribute to the satisfaction of the local population and the development of the food industry. The variety of fruits, and their potential is a prerequisite for the production of juices with high quality, and good organoleptic indicators, and can also take an important place in the country's exports, create jobs, and contribute to the development of the economy. Based on the relevance of the issue, the market of natural juices and manufactured products is reviewed. The article focuses on the challenges facing the sector, such as the business environment, entry fees, staff shortages, and rising raw material prices. It is important to support the state to improve the business environment.
dc.identifier.citationIX International Scientific Conference: "Challenges of Globalization in Economics and Business", Proceedings , Tbilisi, 2024, pp. 236-240
dc.identifier.isbn978-9941-36-414-3
dc.identifier.urihttps://dspace.tsu.ge/handle/123456789/2738
dc.language.isoother
dc.publisherIvane Javakhishvili Tbilisi State University Press
dc.titleChallenges of the natural juices market in Georgia
dc.typeArticle
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