Development trends of big data in modern industries

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Ivane Javakhishvili Tbilisi State University Press
Today Big Data is an important and valuable resource worldwide. It is difficult to find a single area of public life that does not depend on fast and reliable data transfer. The dimension of big data covers many aspects, starting from the technological base to the set of economic and business models. The potential of big data in the field of marketing is tremendous, the usage of electronic technologies allows companies to analyze consumer behavior, clearly determine which marketing efforts are successful in order to implement an effective marketing strategy. Many researches approved, that Big data and analytics changing the landscape of various industries. Numerous studies and publications have been provided on this highly relevant issue. The aim of the paper is to discuss the development stages of big data, to explore some views of professionals and Big Data`s specific in many industries. The article is based on numerous scientific works and electronic resources. The paper also discusses regarding managing of Covid-19 pandemic and its consequences
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