Effect of perception of smart tourism technologies on Georgian tourist destinations loyalty

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dc.contributor.authorTodua, Nugzar
dc.contributor.authorUrotadze, Ekaterine
dc.date.accessioned2021-12-20T10:37:32Z
dc.date.available2021-12-20T10:37:32Z
dc.date.issued2021
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dc.description.abstractThe article explores the role of smart tourism technologies in the modern tourism business. The main determinants of smart travel technologies in the paper are informativeness, accessibility, interactivity, personalization and security. Based on the conducted marketing research, the assessments of the levels of smart tourism technologies offered by the Georgian destinations have been established. Using regression analysis, statistically significant values are obtained that reflect the impact of informativeness, accessibility, interactivity, personalization and security on the perception of smart tourism technologies, as well as the impact of perception of smart tourism technologies on Georgian tourist destinations loyalty.en_US
dc.identifier.citationVI International Scientific Conference: "Challenges of Globalization in Economics and Business", Tbilisi, 2021, pp. 156-162en_US
dc.identifier.isbn978-9941-491-35-1
dc.identifier.urihttps://dspace.tsu.ge/handle/123456789/898
dc.language.isogeen_US
dc.publisherIvane Javakhishvili Tbilisi State University Pressen_US
dc.subjectSmart Tourism Technologies (STT); Perception of STT; Tourist Destination; Loyaltyen_US
dc.titleEffect of perception of smart tourism technologies on Georgian tourist destinations loyaltyen_US
dc.typeArticleen_US
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