Globalization and social media

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Ivane Javakhishvili Tbilisi State University Press
The article is dedicated to two great events in the modern world that are closely interconnected to each other. These are globalization and social media. Today everyone recognizes “globalization” in all areas of social life - economy, politics, culture, ideology, religion, etc. - On the basis of common economic globalization every area has come under the influence of globalization. Humanity of the 21st century does not have enough time to analyze the unexpected processes of globalization, in which it has occurred. The transformation of all spheres of life has become the third millennium’s constant, so deepening in the changes that affect the social life is of utmost importance. This will enable us to find new forms of existence and independently participate in the globalization process. As a Canadian philosopher Herbert Marshall McCluhan defines this virtual planetary transformation - the world has compressed to the “village” scale. This process was significantly contributed by the development of social media, which has become practically possible through the internet for instant transmission of any information - receiving from one point of the earth to another point, which has virtually eliminated the problem of time and distance. Transferring information to electronic means has fundamentally changed the traditional boundaries of information and communication processes. Modern means of mass communication (MMC) create a new information reality that has a significant impact on the transformation processes of modern and the formation of global societies. The mass media has a huge place as in local, so in global levels in the political process. With the space and time expanding, new models of social communications are created. On the base of technological shifts, communications development and information revolution brought by globalization, social media has also established which in turn changed the lives of modern society.
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Globalization, internet, social media, social networks
Economics and Business, №3, 2019, pp. 186-198