Some opinions about sustainable development and tourism (case of Georgia)

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КНЕУ. SHEE “Kyiv National Economic University named after Vadym Hetman”
Sustainable development is a very important topic for tourism. In its essence, travel and tourism are related to the well-being of people and are a manifestation of their quality of life. The increase in the number of tourists for the recipient country has a number of positive effects, but there are also a number of threats and risks.Therefore, together with the increase in the number of tourists, it is necessary for the country to strengthen its activities in terms of protection of the natural environment, protection of historical and cultural sites. A major role should play the government of the country and its policies, society, enterprises and organizations of the tourism and hospitality sector in this endeavor.
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Sustainable development, Tourism and Hospitality, Marketing
Proceedings of the V International Scientific and Practical Conference: STRATEGIC IMPERATIVES OF MODERN MANAGEMENT. Kyiv, Ukraine. Volume 5, April 23-24, 2020, pp. 286-289