Development trends of wine tourism in Kakheti region
Loading...
Date
2023
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Ivane Javakhishvili Tbilisi State University Press
Abstract
Wine tourism is quite popular in Georgia, but the picture is differentiated according to individual
regions. But traditionally the Kakheti region is the unconditional leader in this segment of the market. The paper highlights the challenges facing wine tourism, identifies the problems, and
accordingly sets out the ways to solve them. Based on the analysis of the results of the conducted
research with statistical methods, the main trends of the development of wine tourism in the Kakheti
region have been identified, the sought-after and attractive locations have been determined, the geographic
structure of visitors has been studied, the cost structure has been analyzed, etc.
Conclusions and recommendations based on a selective survey of wine tourism consumers and
owners of wine companies and wineries will ultimately ensure the promotion of wine tourism both in
the country and abroad, resulting in increased tourist flows.
As research has shown, wine tourism in Kakheti is attractive to both international and domestic
visitors; 54% (169) of wine companies and wineries operating on the tourist market in the country are
located in Kakheti; International visitors to Kakheti mainly come from Russia, Germany, Poland and
Baltic countries; The interest of international tourists is mostly limited to visiting museum complexes,
tasting Georgian wine and visiting wineries; The average length of stay of international tourists in the
country is increasing. However, as our research has shown, when visiting Kakheti with wine tourism,
one-day tours predominate, and therefore the average length of stay in Kakheti is small; International
visitors spend more when visiting Kakheti than Georgian residents during domestic tourism; The
average amount of expenses incurred by domestic visitors is 100 GEL, while international visitors -
160 GEL; Telavi, Sagarejo, Gurjaani and Kvareli municipalities are the most sought after locations; The
most visited and attractive for both international and local visitors are Telavi wine cellar, Khareba
Winery of Kvareli, Kindzmarauli Winery of Kvareli, Tsinandli Manor, Inatre of Gurjaani, etc. Sh. According
to the respondents, one of the main indicators of increasing the promotion of wine tourism in
Kakheti is increasing the awareness of the population; It is important to calculate full-fledged, detailed
statistical indicators corresponding to the growth of tourist flows. Because the main indicators of
wine tourism statistics can be considered as the main catalyst for the rise of wine tourism in Kakheti.
Description
1. აბესაძე, ნ. აბესაძე,ო. ქინქლაძე რ, ჩიტალაზ ქ. (2021). ტურიზმის სტატისტიკა: მეთოდოლოგია და
პრაქტიკა. თბილისი.
2. ბაკურაძე, ნ. ვაწაძე,ი. (n.d.). ღვინის ტურიზმი, სალექციო კურსი. 2020.
3. დოხტურიშვილი, ნ. (2022). ღვინის ტურისტული პაკეტის მომხმარებელთა და ღვინის კომპანიების,
მარნების გამოკვლევა.
4. (n.d.). Retrieved from საქართველოს სტატისტიკის ეროვნული სამსახური
5. საქართველოს სტატისტიკის ეროვნული სამსახური. (n.d.).
6. საქართველოს სტატისტიკის ეროვნული სამსახური. (n.d.).
7. ხარბედია, მ. (2018). „ღვინის მეგზური“, პრაქტიკული სახელმძღვანელო.
8. საქართველოს კანონი ტურიზმისა და კურორტების შესახებ. საქართველოს პარლამენტის უწყებები
13-14 (45-46/13), 12/04/1997
9. ქართული ღვინის ასოციაცია http://gwa.ge/
10. ღვინის ეროვნული სააგენტო https://wine.gov.ge/
11. Abesadze, N. R. (2021). Impact Of Digital Technologies On The Development Of Wine Tourism In Georgia. .
(pp. 16-23). Brno: Brno University of Technology.
12. Kharaishvili,E., Wine Market and Competitive Models of Diversification of the Viticulture-Winemaking Industry in
Georgia . Monograph. 2017
13. https://ich.unesco.org/en/RL/ancient-georgian-traditional-qvevri-wine-making-method-00870. (n.d.)
Keywords
Citation
Conference Proceedings: "The World Economy in the Post-Pandemic Period: Implications and Challenges", Tbilisi, 2023, pp. 11-17