Ties between wine industry and wine tourism and their possibilities
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Date
2017
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Publisher
Publishing house Vyshemyrskyi V. S.
Abstract
The objective of the study is to identify effective mechanisms for the development of wine industry and tourism, which represent strategically most important sectors of Georgian economy. Origination and development practice of wine tourism proves close relationship between the above sectors and their benefit. Popularity of wines with denominations of origin encourages development of tourism in wine regions, the outcomes of which are already evident in Kakheti region. The tourism destinations, which have already developed in Georgia, should be used for improving awareness of wine brand and creation of wine consumer. In addition, the research has shown that even in case of existence of resources, the above methods are effective only by applying innovations, creative approaches and differentiated strategies on target markets. Thus, to say it in general, it is a way for weak economies to remain competitive on international markets.
Description
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Keywords
Citation
Foresight management: formation and transformation adaptive F 79 business organizations: International collective monograph Volume 2, Tbilisi-Kherson , 2017, pp. 117-127.