The most important elements of knowledge in sales and the necessity of acquiring them

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Salesperson's professional activity requires great effort. Salespeople play an important role in the country's economic system, because on them depend how well will be sold produced goods. The success of their work is conditioned by their level of knowledge. In our time, the study of customer relationships is special importance. The establishment of relationship with buyers includes the management of this process, which means the whole process of offering them the best values and achieving their satisfaction. Nowadays goods and services become more complex. Various forms of service with which we try to better the quality of daily life are becoming more sophisticated. The interest to above mentioned issue is growing in Georgia. Local companies will not be able to profitable function, if they do not pay serious attention to the basic aspects of selling. In the field of trade there is an important competition. All salespeople need to know the background and current operating policies of their companies. These policies are your guidelines, and you must understand them to do your job effectively.
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Marketing, Selling, Personal selling, Salesperson, Trade, Business, Market
7th Business Systems Laboratory International Symposium. “Socio-Economic Ecosystems:Challenges for Sustainable Development in the Digital Era”. University of Alicante. Polytechnic School Spain. January 22-24, 2020