Some issues of marketing activity in the tourism and hospitality

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Kyiv National Economic University named after Vadym Hetman
The article discusses some of the issues of marketing in the tourism and hospitality business in the post-coronavirus period. The author's discussion refers to: the need to promote the importance of targeted marketing, special attention to changes in environmental factors, active participation of the state in training qualified employees. The author of this article believes that in the post-covid period, the Georgian tourism and hospitality business operates under conditions of increased demand for their services. It is an important issue to improve the awareness of the local population about the positive impact of tourism development in raising their employment and living standards. This will help the country to deal with social problems and will be beneficial not only for the people involved in the mentioned business, but also for the whole society, which suffered material and moral damage during the coronavirus pandemic. Thus, the present article discusses this problematic issue and provides the author's recommendations.
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Proceedings, VI International сonference “Strategic Imperatives of Modern Management”, Volume 6, 2022, pp. 268 - 271