The gig economy: new opportunities for the digital transformation of companies

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dc.contributor.authorGrigolaia, Nino
dc.date.accessioned2026-04-06T12:58:54Z
dc.date.available2026-04-06T12:58:54Z
dc.date.issued2024
dc.description1. Working Without Borders: The Promise and Peril of Online Gig Work / The World Bank [ელექტრონული რესურსი]. წვდომის რეჟიმი: https://www.world bank.org/en/topic/jobsanddevelopment/publication/ online-gig-work-enabled-by digital-platforms. – ნახვის დრო : 2.09.2024. 2. Gig economy: Number of freelancers in the U.S. 2017–2028 / Statista Research Department [Эле- ктронный ресурс]. – Режим доступа: https://www.sta tista.com/statistics/921593/gig-economynumber- of-freelancers-us/. – ნახვის დრო : 2.09.2024. 3. Hlebowitsh N. 101+ Gig Economy Statistics Showing Ultra Growth. htt ps://siteefy.com/ gig-economystatistics (ნახვის დრო : 2.09.2024.). 4. daVinci Payments. (2021, January 26). DaVinci payments’ study shows boom in the gig economy and how to attract gig workers and grow their loyalty. Business Wire. Retrieved. 2021. April 15.
dc.description.abstractThe work is devoted to the study of the gig economy, an important part of the digital economy, which is based on the transition to an atypical form of employment as a result of digital transformation. The inclusion of gig workers in the company's labor resources is already a popular practice. The increase in the number of gig workers worldwide and in Georgia has many reasons, including the COVID-19 pandemic, which has become a driving force for business transformation, economic benefits for the employer, etc.; special attention is paid to the transformation of the company's business models, taking into account the opportunities and risks of the gig economy for companies when switching to remote work. A model of digital transformation of the company is proposed that includes gig workers, which reduces the level of uncertainty for companies and, accordingly, the impact of the variability of the digital environment.
dc.identifier.citationIX International Scientific Conference: "Challenges of Globalization in Economics and Business", Proceedings , Tbilisi, 2024, pp. 99-102
dc.identifier.isbn978-9941-36-414-3
dc.identifier.urihttps://dspace.tsu.ge/handle/123456789/2783
dc.language.isoother
dc.publisherIvane Javakhishvili Tbilisi State University Press
dc.titleThe gig economy: new opportunities for the digital transformation of companies
dc.typeArticle
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