Organizational memory and knowledge transfer in agri-food organization: the corporate museum way

Thumbnail Image
Journal Title
Journal ISSN
Volume Title
Ivane Javakhishvili Tbilisi State University Press
Corporate museums represent an unexplored phenomenon under various aspects. In fact, numerous studies on corporate museum focus on marketing aspects. Although, the first corporate museums appeared in the early 1900s, few studies have addressed this phenomenon from the perspective of organizational memory and the transfer of knowledge. This study fits into this gap in the literature. From the perspective of organizational theory, the study analyzes the phenomenon of the corporate museum as a mechanism for knowledge transfer and organizational memory. To achieve this goal, this work uses a descriptive qualitative methodology, based on the analysis of a public dataset. The corporate museums in Italy were analyzed, with particular attention to the agri-food sector. The results of this study, highlight that the corporate museum assumes a strategic value to reduce the risk of “organizational forgetting” and increase the sharing of organizational culture. This study offers some first observations on the phenomenon of the corporate museum and the relationship with organizational memory.
1. Alavi, M., & Leidner, D. E. (2001). Knowledge management and knowledge management systems: Conceptual foundations and research issues. MIS quarterly, 107-136. 2. Albert, S., & Whetten, D. A. (1985). Organizational identity. Research in organizational behavior. 3. Antonelli, G. (2004). Organizzare l’innovazione. Spin off da ricerca, metaorganizzazioni e ambiente. 4. Antunes, H. D. J. G., & Pinheiro, P. G. (2020). Linking knowledge management, organizational learning and memory. Journal of Innovation & Knowledge, 5(2), 140-149. 5. Axelrod, K. and Brumberg, B. (1997), Watch it Made in the USA: A Visitor’s Guide to the Companies That Make Your Favorite Products, 2nd ed., John Muir Publications, Sante Fe, NM. 6. Booth, C., & Rowlinson, M. (2006). Management and organizational history: prospects. Management & organizational history, 1(1), 5-30. 7. Canonico, P., De Nito, E., Esposito, V., Fattoruso, G., Iacono, M. P., & Mangia, G. (2021). Visualizing knowledge for decision-making in Lean Production Development settings. Insights from the automotive industry. Management Decision. 8. Carù, A., Ostillio, M. C., & Leone, G. (2017). Corporate museums to enhance brand authenticity in luxury goods companies: The case of Salvatore Ferragamo. International Journal of Arts Management, 32-45. 9. Castellani, P., & Rossato, C. (2014). On the communication value of the company museum and archives. Journal of Communication Management. 10. Cousins, B. (2018). Design thinking: Organizational learning in VUCA environments. Academy of Strategic Management Journal, 17(2), 1-18. 11. Danilov, V. J. (1992). A planning guide for corporate museums, galleries, and visitor centers. Greenwood Publishing Group. 12. Eisenhardt, K. M. (1989). Making fast strategic decisions in high-velocity environments. Academy of Management journal, 32(3), 543-576. 13. Fait, M., Scorrano, P., Mastroleo, G., Cillo, V., & Scuotto, V. (2019). A novel view on knowledge sharing in the agri-food sector. Journal of Knowledge Management. 14. Feiz, D., Dehghani Soltani, M., & Farsizadeh, H. (2019). The effect of knowledge sharing on the psychological empowerment in higher education mediated by organizational memory. Studies in Higher Education, 44(1), 3-19. 15. Felipe, C. M., Roldán, J. L., & Leal-Rodríguez, A. L. (2017). Impact of organizational culture values on organizational agility. Sustainability, 9(12), 2354. 16. Gardeazabal, A., Lunt, T., Jahn, M. M., Verhulst, N., Hellin, J., & Govaerts, B. (2021). Knowledge management for innovation in agri-food systems: a conceptual framework. Knowledge Management Research & Practice, 1-13. 17. Grant, R. M. (1996). Toward a knowledge‐based theory of the firm. Strategic management journal, 17(S2), 109-122. 18. Greenhill, E. H. (1992). Museums and the Shaping of Knowledge. Routledge. 19. Hatch, M. J. (2018). Organization theory: Modern, symbolic, and postmodern perspectives. Oxford university press. 20. Huber, G. P. (1991). Organizational learning: The contributing processes and the literatures. Organization science, 2(1), 88-115. 21. Iannone, F. (2020). It’s ‘Retro-Mania’: The Corporate Museum and the Archive as Sources for New ‘Heritage-Based’Design Products. In Examining a New Paradigm of Heritage With Philosophy, Economy, and Education (pp. 232-246). IGI Global. 22. Iannone, F., & De Chiara, A. (2019). Il museo d’impresa: strumento di engagement e heritage management. Micro & Macro Marketing, 28(3), 435-468. 23. James Jr, H. S., Klein, P. G., & Sykuta, M. E. (2011). The adoption, diffusion, and evolution of organizational form: insights from the agrifood sector. Managerial and Decision Economics, 32(4), 243-259. 24. Kinni, T. (1999). ‘With an Eye to the Past: Transmitting the Corporate Memory’. Corporate University Review, 7(1). 25. Lin, C. H. (2020). Industrial tourism: moderating effects of commitment and readiness on the relationship between tourist experiences and perceived souvenir value. International Journal of Culture, Tourism and Hospitality Research. 26. Mack, O., Khare, A., Krämer, A., & Burgartz, T. (Eds.). (2015). Managing in a VUCA World. Springer. 27. Mariano, S., Casey, A., & Oliveira, F. (2020). Organizational forgetting Part II: a review of the literature and future research directions. The Learning Organization. 28. Marstine, J. (Ed.). (2008). New museum theory and practice: An introduction. John Wiley & Sons. 29. Martinez, M. (2020). L’amore fra organizzazione e tecnologia” al tempo del digitale”. L’amore fra organizzazione e tecnologia” al tempo del digitale”, 231-239. 30. Massaro, M., Dumay, J., & Garlatti, A. (2015). Public sector knowledge management: a structured literature review. Journal of knowledge management. 31. Ménard, C., & Klein, P. G. (2004). Organizational issues in the agrifood sector: toward a comparative approach. American journal of agricultural economics, 86(3), 750-755. 32. Mitchell, M. A., & Orwig, R. A. (2002). Consumer experience tourism and brand bonding. Journal of Product & Brand Management. 33. Montemaggi, M., & Severino, F. (2007). Heritage marketing: la storia dell’impresa italiana come vantaggio competitivo (Vol. 666). FrancoAngeli. 34. Myers, P. S. (2009). Knowledge management and organisational design. Routledge. 35. Nissley, N., & Casey, A. (2002). The politics of the exhibition: Viewing corporate museums through the paradigmatic lens of organizational memory. British Journal of management, 13(S2), S35-S45. 36. Piątkowska, K. (2014). The Corporate Museum: A New Type of Museum Created as a Component of Marketing Company. International Journal of the Inclusive Museum, 6(2), 29-37. 37. Polesana, M. A. (2011). Communication mix: come comunica l’impresa. EGEA spa. 38. Ragavan, S. (2001). Protection of Traditional Knowledge. Minnesota Journal of Law, Science & Technology, 2(2), 1. 39. Ruixiao, S., Jing, W., Dong, L., & Jianjun, M. (2011). The Impact of Organizational Memory and Organizational Oblivion to Knowledge Transfer——Based on the Social Network Angle [J]. Management Review, 11. 40. Sandberg, J., & Tsoukas, H. (2020). Sensemaking reconsidered: Towards a broader understanding through phenomenology. Organization Theory, 1(1), 2631787719879937. 41. Sturken, M. (1997). Tangled Memories: The Viet Nam War, the AIDS Epidemic, and the Politics of Remembering. University of California Press, Berkeley. 42. Syed‐Ikhsan, S. O. S., & Rowland, F. (2004). Knowledge management in a public organization: a study on the relationship between organizational elements and the performance of knowledge transfer. Journal of knowledge management. 43. Ventura, M., Vesperi, W., Melina, A. M., & Reina, R. (2020). Resilience in family firms: a theoretical overview and proposed theory. International Journal of Management and Enterprise Development, 19(2), 164-186. 44. Vesperi, W., & Gagnidze, I. (2019). Rethinking the university system: Toward the entrepreneurial university (The case of Italy). Kybernetes. 45. Vesperi, W., Melina, A. M., Ventura, M., Coppolino, R., & Reina, R. (2021). Organizing knowledge transfer between university and agribusiness firms. Systems Research and Behavioral Science, 38(3), 321-329. 46. Vicari, S. (1991). Le alleanze nei settori ad alta tecnologia. Il caso dell’industria aeronautica. Egea. 47. Weick, K. E., Sutcliffe, K. M., & Obstfeld, D. (2005). Organizing and the process of sensemaking. Organization science, 16(4), 409-421. 48. Wiig, K. M. (2002). Knowledge management in public administration. Journal of knowledge management. 49. Yin, R. K. (1994). Discovering the future of the case study. Method in evaluation research. Evaluation practice, 15(3), 283-290. 50. Zahra, S. A., Neubaum, D. O., & Hayton, J. (2020). What do we know about knowledge integration: Fusing micro-and macro-organizational perspectives. Academy of Management Annals, 14(1), 160-194.
Corporate Museum, Corporate Collection, Agri-food Sector, Knowledge Transfer, Organizational Memory
VI International Scientific Conference: "Challenges of Globalization in Economics and Business", Tbilisi, 2021, pp. 140-147