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Browsing Book Section by Author "Paresashvili, Nino"

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    Globalization and global managers
    (Ivane Javakhishvili Tbilisi State University Press, 2017) Paresashvili, Nino; Gechbaia, Badri; Chagelishvili, Ana
    This scientific article analysis the challenges of multinational managers while the company is entering in foreign markets, that are related to globalization process. There are a number of difficulties for modern companies, that have gone beyond the local market of functioning and want to do business worldwide. Solving these difficulties are prerogatives of multinational managers. In the process of overcoming the difficulties they have to acquire specific skills or abilities, foresee key factors and perform complicated functions of management. One of the goals of human resource management is to develop new skill and competencies in global managers. Ownership and development of a such universal managerial capital is quite difficult for companies. The individual level of decision-making needs to develop an inventory of an individual manager’s multiple IQs.
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    Regional management problems and modern approaches to their solutions
    (Ivane Javakhishvili Tbilisi State University Press, 2017) Okruashvili, Nana; Paresashvili, Nino; Metonidze, Lia
    The aim of the presented paper is to analyze the current problems of regional management and the modern state of their solution. The given work examines the methodology of region's socio-economic development policy. Specifically, regional marketing, the positive experience which has been acquired in the west's highly developed economies. The paper discloses the essence, features, functions and principles of regional marketing. The authors formulate methodical approaches to stimulation and regulation of region activity by methods of regional marketing and shows advantages of this tool in the general control system of regional development.The article describes the modern situation of regional marketing formation in Georgia.The paper concludes that it is impossible to convert the region into the most attractive place without elaboration of effective regional marketing strategies and practical realization. The authors of the research have identified the problems of the country's regions. The conclusion is that the Effective Regional Marketing Strategy ensures the creation of a recognizable system of unique peculiarities of the region, which is the key factor in attracting investments, including foreign direct investments. Such strategy will contribute to the creation of the region's recognized system of marketing features. In addition, the proper governance of the region, its effective positioning or repositioning creates new conditions for regions Investment attractiveness and its long-term development.
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    Statistical indicators of tourism expenditures in Georgia
    (Universal, 2016) Abesadze, Nino; Mindorashvili, Marine; Paresashvili, Nino
    Tourism expenditures are very important part of tourism statistical indicators. Especially great is their role in the country's economic growth. Survey carried out in major airports of Georgia on tourism expenditures of foreign visitors is another step forward for solution to these problems. Despite the limited budget, the survey achieved main goals and showed us the real picture. Recommendations for improvement of tourism statistics accounting issues will be submitted to National Statistics Office, the National Tourism Administration of Tourism and other interested organizations.