Impact of COVID-19 pandemic on digital banking consumer behavior (COVID-19-ის პანდემიის გავლენა ციფრული ბანკინგის მომხმარებელთა ქცევაზე)
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Date
2022
Journal Title
Journal ISSN
Volume Title
Publisher
Ivane Javakhishvili Tbilisi State University Press
Abstract
The article shows the impact of the COVID-19 pandemic on digital banking and digital banking
marketing. With the help of the latest research analyzed digital banking channels' use at the current stage and
their future predictions.The paper highlights the key features of digital banking consumer behavior during the
COVID-19 pandemic. It also reviews the latest statistics on digital banking user behavior since the pandemic
started. Based on the analysis of secondary data, the article highlights the importance of the use of digital banking
and the prospects for its growth, which banks should use to gain a competitive advantage.
Description
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Keywords
Digital Banking, COVID-19 Pandemic, Mobile Banking, Digital Banking Marketing, Consumer Behavior
Citation
International Scientific Conference Dedicated to the Establishment of the University and the 100th Anniversary of the Faculty of Economics and Business “Covid 19 Pandemic and Economics”, Tbilisi, 2022, pp. 161-168