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Impact of COVID-19 pandemic on digital banking consumer behavior (COVID-19-ის პანდემიის გავლენა ციფრული ბანკინგის მომხმარებელთა ქცევაზე)
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Impact of COVID-19 pandemic on digital banking consumer behavior (COVID-19-ის პანდემიის გავლენა ციფრული ბანკინგის მომხმარებელთა ქცევაზე)
Todua (თოდუა), Nugzar (ნუგზარ); Gogitidze (გოგიტიძე), Nino (ნინო)
Date:
2022
Abstract:
The article shows the impact of the COVID-19 pandemic on digital banking and digital banking
marketing. With the help of the latest research analyzed digital banking channels' use at the current stage and
their future predictions.The paper highlights the key features of digital banking consumer behavior during the
COVID-19 pandemic. It also reviews the latest statistics on digital banking user behavior since the pandemic
started. Based on the analysis of secondary data, the article highlights the importance of the use of digital banking
and the prospects for its growth, which banks should use to gain a competitive advantage.
Description:
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