Blueberry production opportunities in Georgia
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Date
2021
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Ivane Javakhishvili Tbilisi State University Press
Abstract
There is a growing trend in demand for berry crops, including blueberries,
worldwide. The European Union, Russia, China, the United Arab Emirates and
other countries stand out in this regard. Today, the blueberries produced in the
world do not meet the market demand. Exports of raw blueberries to the EU have
doubled in the last ten years. However, in the wake of the growing market, the
resources available in many regions are not yet fully utilized.
It was found out that Georgia has one of the best soil-climatic conditions
for the production of blueberries, which allows obtaining quality raw materials in
accordance with international standards. Thus, the current situation makes the
analysis of blueberry production and its future development even more relevant.
It is important to assess the potential of the country in this field in order to determine the parameters of production efficiency, increase the export potential
and raise awareness.
The paper presents the opportunities for blueberry production in Georgia,
market analysis and its development trends. There is assessed the world
market of blueberries, the current situation in the article. The export potential
of blueberries is analyzed, future prospects in the international market, SWOT
assessment is presented. Its potential advantages, weaknesses, opportunities
and threats are identified in order to establish a place in the international market
of blueberries produced in Georgia. The above mentioned research will help the
stakeholders interested in these issues to thoroughly analyze the opportunities
for the production and development of blueberries as one of the most promising
agricultural crops in Georgia in the future. Based on the analysis, the relevant
conclusions are presented.
Description
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Keywords
Blueberry world market, blueberry production, blueberry export import, blueberry price
Citation
Economics and Business, №3, 2021, pp. 51-67