Challenges of tourism cluster formation in Racha region (Georgia) (ტურიზმის კლასტერის ფორმირების გამოწვევები რაჭაში (საქართველო))
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Date
2021
Journal Title
Journal ISSN
Volume Title
Publisher
Ivane Javakhishvili Tbilisi State University Press
Abstract
Racha, one of the Georgia’s beautiful regions, faces many challenges. Due
to the existing challenges (population structure, size, and ageing) in our opinion,
tourism can be considered as a vital industry that can enhance the speedy recovery
of the local economy.
As a destination inhabited since the Stone Age, Racha may again become
an interesting place of discoveries. Due to the region’s potential, many types of
tourism can be developed in Racha: ethnographic, archaeological, speleological,
health-recreational, religious, rural, wine, gastronomic, adventure, and others. It
should be noted that the feedback from the respondents and the SWOT analysis
of tourism development in the Racha region are fully consistent with each other.
Therefore, the paper examines and presents a cluster analysis of tourism based on
a systemic vision of the field.
In the article, we also wish to highlight the opportunities for rural tourism
development that the EU also offers to the pre-accession countries. As a good
practice of project examples, we present the cases from Croatia and Slovenia, where
several renovations and reconstructions of local farms were financed, turning them
into tourist farms that acquired tourist apartments, swimming pools and barbecue
areas. The projects also supported activities on the farms, such as the organization
of unique horseback riding in nature and programs such as archery, tasting of wine,
cheese, prosciutto and other gastronomic delicacies of the region, picking olives,
grapes, asparagus. Recently, projects have focused on digital transformation in the
field of tourist services in rural areas.
Finally, we mention the importance of the karstic world in the context of the
protection of the natural environment and its importance for the development of
tourism. For this purpose, we have presented the projects of Slovenian karst caves
and pointed out the importance of postgraduate education in karstology, which is
carried out in Slovenia.
Description
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Keywords
European Union, Georgia, Racha, tourism, SWOT analysis, cluster
Citation
Economics and Business, №3, 2021, pp. 156-182